Connect Taboola to Tableau for Unbiased Marketing Insights

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What is Taboola?

Taboola is a leading content discovery platform that helps enterprise companies drive traffic, boost engagement, and increase conversions by displaying personalized content recommendations to users. By leveraging advanced machine learning algorithms and rich user data, Taboola allows marketers to target the right audience and gain valuable insights into their marketing performance. Companies benefit from Taboola's extensive network of premium publishers and its ability to reach more than 1.4 billion unique users per month.

What is Tableau?

Tableau is a powerful data visualization and business intelligence tool that enables enterprise companies to easily explore, analyze, and share large volumes of data. With Tableau, marketers and data analysts can create interactive and intuitive dashboards that provide actionable insights, support strategic decision-making, and drive better results. Companies benefit from Tableau's user-friendly interface, extensive capabilities, and seamless integration with various data sources, making it an essential tool for managing and optimizing marketing efforts.

Connecting Taboola to Tableau

Connecting Taboola to Tableau can be achieved through the following steps:

  • Export data from Taboola: First, you'll need to extract data from Taboola's reporting API, including metrics, dimensions, and other relevant information.
  • Prepare data for Tableau: Once the data has been extracted from Taboola, it needs to be cleaned, transformed, and normalized to ensure it's compatible with Tableau's data model.
  • Create a data connector for Tableau: To import data from Taboola to Tableau, you'll need to build a data connector that establishes a connection between the two platforms and enables data transfer.
  • Configure data source settings: In Tableau, you'll need to configure the data source settings by specifying the connection details, authentication credentials, and other relevant information.
  • Import data to Tableau: Once the data connector is set up and the data source settings are configured, you can start importing data from Taboola to Tableau for visualization and analysis.
  • Visualize Taboola data in Tableau: Finally, you can create interactive and insightful Taboola Tableau dashboards to better understand your marketing performance and optimize your campaigns.
  • Alternatively, consider using Improvado, an advanced marketing analytics platform that simplifies the process of connecting Taboola to Tableau and provides a comprehensive solution for data extraction, transformation, and visualization. Learn more about data extraction and load.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Taboola to Tableau with Improvado

Improvado is the best solution for connecting Taboola to Tableau, as it offers a seamless and efficient approach to managing the entire data pipeline. By using Improvado, you can easily extract data from Taboola, transform and normalize it, and import it to Tableau for visualization and analysis.

Improvado's pre-built Taboola Tableau connector eliminates the need for manual data extraction and transformation, ensuring that your data is always up-to-date and ready for analysis. With Improvado, you get access to a wide range of metrics and dimensions that can be automatically extracted from Taboola, allowing you to focus on what's important: optimizing your marketing efforts. Discover the available metrics and dimensions.

Moreover, Improvado's platform is scalable, customizable, and designed to handle large volumes of data, making it the perfect solution for enterprise companies with complex marketing and sales data requirements. Plus, Improvado offers exceptional customer support to ensure your success in connecting Taboola to Tableau.

Summary of connection Taboola to Tableau

In summary, connecting Taboola and Tableau allows you to leverage the power of both platforms to gain valuable insights and optimize your marketing efforts. Improvado offers a comprehensive and efficient solution for connecting Taboola to Tableau, providing scalability, customization, high-quality customer support, and the ability to handle large volumes of data. By centralizing your marketing and sales data with Improvado, you can streamline your analytics and decision-making processes, resulting in improved performance and better results. Book a call with an expert to learn more about how Improvado can help you connect Taboola to Tableau.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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