Connect Snapchat to Excel Power Query for Unbiased Marketing Insights

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What is Snapchat?

Snapchat is a popular social media platform that allows users to send and receive time-limited multimedia messages, engage with friends, and explore content from various publishers. Enterprise companies can benefit from Snapchat by leveraging its advertising solutions to reach a younger demographic, increase brand awareness, and drive customer engagement with unique and interactive content.

What is Excel Power Query?

Excel Power Query is a powerful data analysis tool integrated into Microsoft Excel, which enables users to connect, combine, and transform data from various sources. Enterprise companies can benefit from Excel Power Query by streamlining their data analysis, automating data extraction, and creating custom reports and dashboards that provide insights into key performance indicators (KPIs) and drive data-driven decision-making.

Connecting Snapchat to Excel Power Query

To connect Snapchat to Excel Power Query, follow these steps:

  • Export data from Snapchat: Download the desired metrics and dimensions from your Snapchat Ads account as a CSV or Excel file.
  • Prepare your data: Before importing the data into Excel Power Query, make sure it's organized in a consistent format with the desired level of granularity.
  • Import data into Excel Power Query: Open Excel, navigate to the "Power Query" tab, and select "From File" > "From CSV" or "From Workbook." Locate the Snapchat data file you previously exported and click "Open" to begin the import process.
  • Clean and transform data: Use the Power Query Editor to clean and transform your data, such as removing irrelevant columns, filtering data based on specific criteria, and adding calculated columns.
  • Load data into Excel: After cleaning and transforming the data in the Power Query Editor, click "Close & Apply" to load the data into an Excel worksheet or data model.
  • Create visualizations and dashboards: Use Excel's built-in tools to create charts, tables, and other visualizations based on your Snapchat data, and arrange them into interactive dashboards.
  • Alternatively, use Improvado to simplify the process of connecting Snapchat to Excel Power Query: Instead of manually exporting, importing, and transforming data, use Improvado's data extraction and load capabilities to automate the process and centralize your marketing data.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Snapchat to Excel Power Query with Improvado

Improvado is the best solution to connect Snapchat to Excel Power Query for several reasons. First, it automates the data extraction process, saving time and reducing the potential for human error. Improvado can automatically extract various metrics and dimensions from Snapchat and other data sources, ensuring you have access to a comprehensive dataset for analysis. Second, Improvado's data transformation and normalization capabilities enable seamless integration with Excel Power Query, allowing users to quickly create custom reports and dashboards using their preferred visualization tools. Lastly, Improvado's high-quality customer support, scalability, and ability to process large volumes of data make it an ideal choice for enterprise companies looking to centralize and simplify their marketing analytics.

Summary of connection Snapchat to Excel Power Query

In summary, connecting Snapchat and Excel Power Query can provide valuable insights for enterprise companies by allowing them to visualize and analyze their Snapchat advertising data. While there are manual methods to connect these platforms, using a solution like Improvado can streamline the process and provide additional benefits, such as scalability, customization, high-quality customer support, and the ability to process large volumes of data. To learn more about how Improvado can help you centralize your marketing and sales data, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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