Connect Snapchat Ads to Mode Without SQL

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What is Snapchat Ads?

Snapchat Ads is a powerful advertising platform that allows enterprise companies to reach their target audience through engaging and interactive ad formats. By leveraging Snapchat's unique features, such as augmented reality and full-screen vertical video, businesses can create immersive experiences that drive brand awareness, increase engagement, and generate conversions. With a highly active user base, Snapchat Ads provides an effective way for large enterprises to reach their desired audience and achieve their marketing goals.

What is Mode?

Mode is a modern data analytics platform designed for enterprise companies to explore, visualize, and share insights from their data. With flexible data connectors, powerful analysis tools, and a user-friendly interface, Mode helps organizations unlock the potential of their data to drive better decision-making. By streamlining data exploration and visualization workflows, Mode enables marketing and analytics teams to collaborate more effectively, uncover insights faster, and make data-driven decisions with confidence.

Connecting Snapchat Ads to Mode

To connect your Snapchat Ads data to Mode, follow these steps:

  • Create a Snapchat Ads API token by following the instructions in Snapchat's developer documentation.
  • Set up a data warehouse to store your Snapchat Ads data, such as Amazon Redshift, Google BigQuery, or Snowflake.
  • Use a third-party ETL (extract, transform, load) tool, like Fivetran or Stitch, to extract data from Snapchat Ads and load it into your data warehouse.
  • Configure the ETL tool to extract the desired metrics and dimensions from Snapchat Ads, such as ad impressions, clicks, and conversions.
  • Set up a connection between Mode and your data warehouse by providing the necessary credentials and connection information.
  • Use Mode's SQL editor to write queries that analyze and aggregate your Snapchat Ads data, creating custom reports and visualizations.
  • Share your Mode reports and visualizations with your marketing and analytics teams to gain insights and make data-driven decisions.
  • Alternatively, use Improvado for a more streamlined and efficient way to extract and load your Snapchat Ads data into Mode.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Snapchat Ads to Mode with Improvado

By choosing Improvado as your solution to connect Snapchat Ads to Mode, you'll experience several benefits over other methods. Improvado offers a powerful data pipeline that covers data extraction, transformation, and normalization, making it easy to connect and centralize all your marketing data sources. With a wide range of metrics and dimensions available for extraction, you can customize your data to suit your needs. Additionally, Improvado is built to handle large volumes of data, ensuring a scalable solution for enterprise companies. With top-notch customer support and seamless integration, Improvado simplifies the process of connecting your Snapchat Ads data to Mode and helps you unlock the full potential of your data.

Summary of connection Snapchat Ads to Mode

In summary, connecting Snapchat Ads and Mode with Improvado is an efficient and effective way to centralize and visualize your marketing data. Improvado's scalable, customizable solution ensures that large enterprises can process and analyze their data with ease. With high-quality customer support and the ability to handle large volumes of data, Improvado is the best choice for enterprise companies looking to integrate their Snapchat Ads data into Mode. To learn more about how Improvado can help your organization, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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