Connect Snapchat Ads to Looker for Unbiased Marketing Insights

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What is Snapchat Ads?

Snapchat Ads is a powerful advertising platform that enables enterprise companies to reach their target audiences with engaging, full-screen mobile ads. By leveraging Snapchat's unique demographic and location-based targeting options, businesses can create highly relevant campaigns that drive brand awareness, increase engagement, and boost sales. With a variety of ad formats, including Sponsored Lenses and Filters, Story Ads, and Snap Ads, Snapchat Ads offers a versatile solution for enterprises looking to connect with their audience in an immersive and interactive way.

What is Looker?

Looker is a cutting-edge business intelligence (BI) and data visualization platform that enables enterprise companies to analyze, explore, and share their data. By providing a comprehensive suite of tools, Looker empowers businesses to make data-driven decisions, optimize performance, and gain a deeper understanding of their customers and operations. With Looker, users can create custom dashboards, reports, and visualizations, allowing them to easily monitor key performance indicators (KPIs) and track progress towards their goals. Additionally, Looker's robust integration capabilities ensure seamless connectivity with a wide range of data sources, streamlining the process of consolidating and analyzing data across the organization.

Connecting Snapchat Ads to Looker

Connecting Snapchat Ads to Looker can be achieved through several methods. Below is a list of ways to establish this connection:

  • Manual data export: Export data from Snapchat Ads as CSV files and import them into Looker. This method can be time-consuming and requires regular maintenance to keep data up-to-date.
  • Custom API integration: Develop a custom integration between Snapchat Ads and Looker using their respective APIs. This option can be complex and requires technical expertise.
  • Third-party data connectors: Utilize a pre-built data connector, like the Improvado, to simplify the process of connecting Snapchat Ads to Looker.

Using Improvado as a data connector is a more efficient and reliable way to link Snapchat Ads and Looker. Improvado offers a complete data pipeline, handling data extraction, transformation, normalization, and visualization, ensuring seamless integration between the two platforms.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
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Connecting Snapchat Ads to Looker with Improvado

Improvado is an advanced marketing analytics platform that provides the best solution for connecting Snapchat Ads to Looker. By automating the process of extracting, transforming, and loading data from Snapchat Ads into Looker, Improvado eliminates the need for manual data exports or custom API development. This scalable solution is designed to handle large volumes of data, making it ideal for enterprise organizations.

Improvado also offers a high level of customization, enabling users to tailor their data pipeline according to their specific requirements. With the ability to centralize marketing and sales data, Improvado allows businesses to gain a comprehensive view of their performance across all channels. Furthermore, Improvado's exceptional customer support ensures that users have access to the assistance they need to optimize their data integration and analysis processes.

Summary of connection Snapchat Ads to Looker

In summary, connecting Snapchat Ads to Looker is made simple and efficient with Improvado. This advanced marketing analytics platform offers a complete data pipeline solution that handles data extraction, transformation, normalization, and visualization. By choosing Improvado, enterprise organizations benefit from scalability, customization, high-quality customer support, and the ability to process large volumes of data. To learn more about how Improvado can streamline your data integration process and help you unlock valuable insights from your data, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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