Connect Pinterest to Looker to Make Data-Driven Decisions

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What is Pinterest?

Pinterest is a popular social media platform that allows users to discover, save, and share visual content, such as images and videos, through "pins" and curated "boards." Enterprise companies can benefit from using Pinterest for marketing and advertising campaigns, boosting brand awareness, driving website traffic, and generating sales leads. As a result, it is essential for businesses to analyze their Pinterest data to optimize their marketing efforts and make data-driven decisions.

What is Looker?

Looker is a powerful business intelligence (BI) and data visualization platform that helps companies transform raw data into actionable insights. By connecting various data sources to Looker, enterprise organizations can create custom reports and dashboards, automate data analysis, and make data-driven decisions. Looker's intuitive interface and robust functionality make it a popular choice for large businesses looking to centralize their data and improve their decision-making processes.

Connecting Pinterest to Looker

There are several ways to connect Pinterest to Looker, including:

  • Using a third-party data connector, like Improvado, to extract data from Pinterest and load it into Looker for analysis and visualization.
  • Exporting Pinterest data as a CSV file, then importing it into Looker to create custom reports and dashboards.
  • Using Pinterest's API to programmatically access and retrieve data, then integrating it into Looker for analysis.
  • Developing a custom integration between Pinterest and Looker using scripting languages like Python or R to automate data extraction, transformation, and loading (ETL) processes.
  • Choosing to use Improvado instead of other methods, as it simplifies the process of connecting Pinterest to Looker and offers additional benefits, such as data transformation, normalization, and visualization capabilities.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Pinterest to Looker with Improvado

Improvado is the best solution for connecting Pinterest to Looker due to its versatility and ease of use. The platform offers a complete data pipeline, handling everything from data extraction and transformation to data visualization. With Improvado, users can easily access various metrics and dimensions from their Pinterest data, enabling them to create more in-depth and accurate reports in Looker.

Moreover, Improvado's scalability and customization options make it an ideal choice for large enterprises with complex data requirements. The platform can process large volumes of data while maintaining high performance, ensuring that users can access the insights they need quickly and efficiently. Additionally, Improvado's exceptional customer support team is available to assist with any issues or questions that may arise during the integration process.

Summary of connection Pinterest to Looker

In summary, connecting Pinterest and Looker enables businesses to gain valuable insights from their Pinterest data, helping them optimize their marketing efforts and make data-driven decisions. By using Improvado to connect these platforms, companies can enjoy benefits such as scalability, customization, high-quality customer support, and the ability to process large volumes of data. Furthermore, Improvado centralizes marketing and sales data, making it easier for organizations to analyze and visualize their data in Looker. To learn more about how Improvado can help your business connect Pinterest to Looker, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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