Connect Pinterest Ads to Excel Power Query for Real-Time Data Flow

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What is Pinterest Ads?

Pinterest Ads is an advertising platform that allows enterprise companies to reach their target audience through visually appealing and engaging content. By using Pinterest Ads, businesses can increase brand awareness, drive website traffic, and drive sales. This platform is particularly beneficial for enterprises as it enables them to leverage the power of visual content to connect with potential customers and inspire them to take action.

What is Excel Power Query?

Excel Power Query is a data analysis and transformation tool within Microsoft Excel that enables enterprise companies to quickly and easily import, clean, shape, and analyze data from various sources. It simplifies the process of combining multiple data sources, creating custom calculations, and generating insightful reports. Excel Power Query is a powerful solution for large enterprises looking to make data-driven decisions and streamline their data analysis processes.

Connecting Pinterest Ads to Excel Power Query

Connecting Pinterest Ads to Excel Power Query can be achieved through the following steps:

  • First, export the necessary Pinterest Ads data as a CSV or TSV file. This can typically be done within the Pinterest Ads platform.
  • Next, open Excel Power Query and import the CSV or TSV file by selecting the "From File" option in the "Home" tab and then selecting "From CSV" or "From Text."
  • Once the data has been imported, you can use Excel Power Query's built-in tools to clean, transform, and manipulate the data as needed. This may include removing columns, filtering rows, or creating calculated columns.
  • After the data has been prepared, you can create visualizations and reports using Excel's built-in features, such as PivotTables and Charts, to analyze the Pinterest Ads data and gain insights into campaign performance.
  • An alternative to this manual process is using a data connector specifically designed to extract and load data from Pinterest Ads to Excel Power Query. One such solution is Improvado, which automates the data extraction, transformation, and visualization process, saving time and ensuring data accuracy.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Pinterest Ads to Excel Power Query with Improvado

Improvado is the best solution for connecting Pinterest Ads to Excel Power Query for several reasons. First, it automates the data extraction process, eliminating the need to manually export and import files. Next, Improvado's platform includes a comprehensive data dictionary that outlines the metrics and dimensions available from Pinterest Ads, making it easy to understand and analyze the data. Furthermore, Improvado's platform is built for scalability, allowing it to handle large volumes of data from multiple marketing data sources. Finally, Improvado offers top-notch customer support and customization options to ensure their solution meets the unique needs of each enterprise company.

Summary of connection Pinterest Ads to Excel Power Query

In summary, connecting Pinterest Ads and Excel Power Query can be a time-consuming process when done manually. However, using a solution like Improvado greatly simplifies the process, automating data extraction, transformation, and visualization, while offering scalability, customization, high-quality customer support, and the ability to process large volumes of data. By centralizing marketing and sales data, Improvado empowers enterprise companies to make data-driven decisions and optimize their marketing efforts. To learn more about how Improvado can help streamline your organization's data analysis, book a call with one of their experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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