Connect Outreach to Sisense to Streamline Marketing Analytics

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What is Outreach?

Outreach is a sales engagement platform that empowers enterprise companies to optimize their sales processes, streamline communication, and drive revenue growth. By automating and personalizing customer interactions, Outreach helps sales teams close deals faster and more efficiently. Outreach's robust features include email tracking, analytics, and task management, making it a powerful tool for enterprise-level marketing and sales teams.

What is Sisense?

Sisense is an end-to-end business intelligence (BI) and data analytics platform that enables enterprise companies to easily visualize, analyze, and explore complex data sets. With its innovative In-Chip technology, Sisense provides a user-friendly interface and powerful data processing capabilities, allowing decision-makers to gain actionable insights from their data. Sisense's customizable dashboards and seamless data integrations make it an ideal choice for enterprises looking to leverage data-driven insights for better decision-making.

Connecting Outreach to Sisense

  • Connecting Outreach to Sisense can be achieved by using APIs or custom-built connectors to integrate both platforms. This involves extracting data from Outreach, transforming and normalizing it, and then loading it into Sisense for analysis and visualization.
  • To access Outreach data, you will need to use its API, which provides access to various data points, such as leads, contacts, and opportunities. You will need to write custom code or use third-party tools to extract, transform, and load (ETL) the data from Outreach into a format that Sisense can ingest.
  • Once the data is transformed and normalized, you can create a data connector for Sisense Outreach integration. This connector will establish a direct link between the two platforms and allow you to sync Outreach with Sisense for continuous data updates and analysis.
  • With the data connector in place, you can build Sisense dashboards that visualize Outreach data, enabling you to monitor and analyze various Outreach metrics and dimensions, such as email open rates, click-through rates, and sales conversions.
  • While connecting Outreach to Sisense can be done using custom code or third-party tools, a more efficient and scalable solution is to use Improvado for data extraction, transformation, and load. Improvado provides an all-in-one platform that simplifies the entire integration process, saving you valuable time and resources.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Outreach to Sisense with Improvado

Improvado is the ideal solution for connecting Outreach to Sisense, as it streamlines the entire data integration process. Instead of writing custom code or using third-party tools, you can leverage Improvado's powerful ETL capabilities to extract, transform, and load data from Outreach into Sisense. Improvado's data dictionary simplifies the process of selecting the right metrics and dimensions for your analysis and visualization needs.

With Improvado, you can easily centralize your marketing and sales data, enabling you to gain a comprehensive view of your business's performance. Its scalable and customizable platform is designed to handle large volumes of data, ensuring that your enterprise's data integration needs are met. Additionally, Improvado offers high-quality customer support, assisting you throughout the entire integration process and beyond.

Summary of connection Outreach to Sisense

In summary, connecting Outreach and Sisense is a critical step in unlocking the full potential of your enterprise's marketing and sales data. By using Improvado, you can simplify the integration process, ensuring scalability, customization, and high-quality customer support. The ability to process large volumes of data and centralize your marketing and sales data will provide your enterprise with the insights needed to drive growth and success. To learn more about how Improvado can help you connect Outreach to Sisense, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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