Connect Outbrain to Looker for Insightful Visualizations

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What is Outbrain?

Outbrain is a leading content recommendation platform that helps enterprise companies drive user engagement, increase conversions, and reach new audiences. By leveraging Outbrain's sophisticated algorithms and data-driven insights, marketers can create tailored campaigns that deliver personalized content experiences to their target audience. This helps enterprises maximize their marketing efforts by effectively capturing and nurturing potential leads, ultimately driving revenue growth.

What is Looker?

Looker is a powerful business intelligence (BI) and data visualization platform that enables enterprise companies to explore, analyze, and share real-time data insights across their organization. With its intuitive interface and robust data modeling capabilities, Looker empowers decision-makers to make data-driven decisions and drive strategic growth. By utilizing Looker's advanced analytics, enterprises can uncover hidden patterns, trends, and opportunities within their data, ultimately enhancing their competitive advantage in the market.

Connecting Outbrain to Looker

Connecting Outbrain to Looker involves several steps, including:

  • Exporting data from Outbrain in a format suitable for Looker, such as CSV or JSON.
  • Setting up a data connector for Looker Outbrain integration, which may involve configuring API keys, authentication, and other connection settings.
  • Mapping Outbrain data to Looker data models, ensuring that the metrics and dimensions align correctly.
  • Importing data from Outbrain to Looker, either through a manual upload process or an automated data pipeline.
  • Visualizing Outbrain data in Looker, creating custom dashboards and reports that provide valuable insights into marketing performance.
  • Regularly syncing Outbrain and Looker data to ensure up-to-date reporting and analysis.
  • Optimizing the data import process by using a solution like Improvado to extract and load data from Outbrain to Looker more efficiently.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Outbrain to Looker with Improvado

Improvado is the best solution for connecting Outbrain to Looker, offering several key benefits over other data connectors. With Improvado, you can:

  • Automate the entire data pipeline, from extraction to transformation and normalization, ensuring that your marketing data is always up-to-date and ready for analysis in Looker.
  • Access a comprehensive data dictionary that includes all available metrics and dimensions from Outbrain, simplifying the data mapping process and ensuring accurate reporting.
  • Customize your data integration to meet your unique business needs, with the ability to configure settings, filter data, and map custom fields.
  • Take advantage of Improvado's exceptional customer support, benefiting from expert guidance and personalized assistance throughout the data integration process.

Summary of connection Outbrain to Looker

In summary, connecting Outbrain and Looker allows enterprise companies to unlock valuable insights from their marketing data. By using Improvado's advanced analytics platform, businesses can automate and centralize their data pipeline, ensuring seamless integration between Outbrain and Looker. This not only saves time and resources but also enables decision-makers to access real-time, accurate data for informed decision-making. Additionally, Improvado's scalable, customizable solution is well-equipped to handle large volumes of data from multiple marketing and sales sources, making it the ideal choice for enterprise-level integrations. To learn more about how Improvado can help connect Outbrain and Looker, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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