Connect Outbrain to Chartio to Streamline Marketing Analytics

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What is Outbrain?

Outbrain is a leading content discovery platform that helps enterprises increase their digital marketing reach by promoting content across premium publisher sites. With Outbrain, companies can target specific audience segments and optimize their campaigns based on performance metrics. By utilizing Outbrain, enterprise companies can boost brand awareness, drive high-quality traffic to their websites, and increase conversions and sales.

What is Chartio?

Chartio is a powerful business intelligence (BI) and data visualization platform designed for enterprise companies. It allows users to create customized, interactive dashboards and reports, enabling them to analyze and understand complex data sets. With Chartio's user-friendly interface and advanced data exploration features, companies can make data-driven decisions, uncover hidden insights, and track key performance indicators (KPIs) to enhance their overall business strategy.

Connecting Outbrain to Chartio

Connecting Outbrain to Chartio can be accomplished through various methods:

  • Manually export Outbrain data as CSV files and import them into Chartio for visualization and analysis.
  • Utilize a third-party data connector for Chartio Outbrain, such as those developed by data integration platforms, to extract data from Outbrain and load it into Chartio.
  • Develop custom scripts or applications to extract data from the Outbrain API and load it into Chartio.
  • Use an ETL (extract, transform, load) tool to automate the data extraction, transformation, and loading process between Outbrain and Chartio.
  • Improvado offers a comprehensive solution for connecting Outbrain to Chartio, streamlining the entire data pipeline process – from extraction and normalization to visualization – and providing a more efficient and scalable approach compared to other methods.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Outbrain to Chartio with Improvado

Improvado is the ideal solution for connecting Outbrain to Chartio due to its ability to handle the entire data pipeline process seamlessly. It automates the extraction of valuable metrics and dimensions from Outbrain and normalizes the data for easy integration into Chartio. Improvado's platform is designed to handle large volumes of data, ensuring scalability and reliable performance for enterprise companies. Additionally, Improvado provides unparalleled customization options, allowing users to tailor the data connection to fit their specific needs, and offers dedicated customer support to assist with any challenges that may arise during the integration process.

Summary of connection Outbrain to Chartio

In summary, connecting Outbrain and Chartio is made simple and efficient with Improvado's advanced marketing analytics platform. This solution provides scalability, customization, high-quality customer support, and the ability to process large volumes of data. By centralizing marketing and sales data, enterprise companies can gain valuable insights and improve their overall business strategy. To experience the benefits of connecting Outbrain to Chartio with Improvado, book a call with one of their experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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