Connect Data from Outbrain to Chartio

You can get your Outbrain data into Chartio to make more informed business decisions. This simple and quick guide gives you easy instructions on how you can extract your data from Outbrain and then analyze it in Chartio. Our Outbrain to Chartio connector allows you to access your Outbrain data so you can easily manage various media objects, view metadata, and comments, and get reliable insights and metrics, such as reach, impressions, follower-like ratio, and likes. Integrate your Outbrain with Chartio to turn your Outbrain data into actionable insights.

Integrate your Outbrain data with Chartio and turn your raw data into valuable and actionable insights. TRY IMPROVADO. You can set up in a matter of minutes.

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Outbrain is an excellent web advertising platform that specializes in displaying boxes (at the bottom of the page) of links to pages within websites. Outbrain also makes recommendations based mainly on the way you interact with content where you have installed Outbrain.

With Outbrain, you can get qualified and stable traffic to your business and easily scale your digital marketing. The platform displays links to the website pages in addition to targeted sponsored content, producing revenue from the latter. Outbrain initially marketed its unique content discovery platform back in 2006.

Outbrain thrives on the great value of bringing audiences and relevant content together, satisfying its target audience and at the same time, driving engagement, creating revenue, and breeding consumer insight to businesses and publishers. Advanced conversion and testing tools are also available on the platform for users to easily set out and attain specific goals, providing optimization whenever needed.

Chartio is a great business intelligence tool that helps businesses analyze, review, and track their critical data, such as Facebook Ads data. You can leverage Chartio’s drag and drop interface, or SQL, in order to create in-depth and comprehensive analyses and valuable visualizations of your Facebook Ads data.

Focused on developing a robust interface for data, Chartio helps companies of all sizes make better and smarter business decisions via intuitive and real-time business analytics. The tool is simple to set up and easy to use.

Chartio’s amazing features include a drag and drop user interface that allows you to edit generated queries. Other features include quick visualizations, a single interface for all data sources, filters, funnel visualizations, chart creation on tablets and phones, and drill down and pivots.

Extracting data

Before loading your data into Chartio, you will have to prep it first. If you don't already have a data structure in which to store the data you retrieve, you'll have to create a schema for your data tables. Then, for each value in the response, you'll need to identify a predefined datatype (INTEGER, DATETIME, etc.) and build a table that can receive them.

Outbrain's documentation should tell you what fields are provided by each endpoint, along with their corresponding datatypes. Complicating things is the fact that the records retrieved from the source may not always be "flat" – some of the objects may actually be lists. In these cases you'll likely have to create additional tables to capture the unpredictable cardinality in each record.

Integrate your Outbrain data with Chartio and turn your raw data into valuable and actionable insights. TRY IMPROVADO. You can set up in a matter of minutes.

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Preparing data

You can retrieve data programmatically through the Outbrain API. It is available to all users who use the platform.

By leveraging Improvado, you can easily and quickly integrate, connect, and see all your  data flow into Excel. Follow the API documentation, and you will enjoy access to endpoints, like impressions, CTRs, and CPC. You can access the API through the SDKs which Outbrain offers.

Officially, the platforms support SDKs for PHP and Python, while there’re also a number of SDKs (community supported) for languages such as R,  Ruby, and JavaScript. Data will be returned in either CSV or XLS format, and when your report is ready based on the request, you may access it from a URL. You may also export a report that you have created and saved.

Loading data

As Chartio is a data analysis and visualization tool, your first step is to find your data. Once you have located your data, you can add it to your Chartio account. All you have to do is navigate to the Data Source tab. You will find it in the top Menu, and from this tab you can easily connect your database to Chartio. It is quite simple. And the good thing is that Chartio will require read-only access to the database.

You can upload your CSV file from your personal computer. And if you are not ready to connect your database to the tool, you can easily leverage Chartio in order to gain valuable insights from the spreadsheets on your computer. You should use the data sources to which you have been given access.

To upload a CSV file as a new data source to your Chartio account, you’ll have to ensure that it’s in a suitable format that Chartio can both read and import in the form of a table. When uploading your CSV data file, you’ll have to verify the date formats and data types that Chartio has auto-detected and then make suitable changes as needed.

After you have uploaded a CSV data file to your account, you may update your data in the following ways:

  • Add a new CSV data table
  • Replace your existing CSV data table
  • Append to your existing CSV data table

If you’re joining your existing Chartio account, it is likely that your data is already connected. You can create interactive dashboards and insightful real-time reports with Chartio’s amazing visual, drag-and-drop interface with no SQL knowledge.

Keeping data up to date

If you've made it this far, congrats! You probably have a written a program or script to extract your data and move it into Chartio.

Now it's time to think about how you will keep this data up-to-date by loading updated or new data. Of course, you can just replicate all your data every time you have updated your records, but that would be extremely manual and time-consuming.

Luckily there is a better way. The key is building your script so that it can sense incremental updates made to the data.

Thankfully, Microsoft Advertising API results include fields so that you can identify those records which are new since the last update you made (or since the most recent record you have copied). Once you have taken new data into consideration, you can easily set your script either as a continuous loop or cron job to pull down new data as soon as it appears.

The Easiest And Fastest Way To Do It

If all this sounds a bit overwhelming, don't worry -- there is an easier way to get this done!

Thankfully, products like Improvado were developed to move data from Outbrain to Chartio automatically. Using Improvado, you can easily combine the most crucial and relevant data from your ad campaign into a dashboard. You can then connect this data to Chartio.