Connect Moz to Looker to Eliminate Human Error

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What is Moz?

Moz is a popular SEO tool that helps enterprise companies optimize their online presence by offering a suite of analytics, research, and reporting features. By using Moz, businesses can gain valuable insights into their website's performance, identify areas for improvement, and make data-driven decisions to enhance search engine visibility and drive more organic traffic. Some of the key benefits of Moz include keyword research, backlink analysis, and site audits.

What is Looker?

Looker is a powerful business intelligence (BI) and data visualization platform designed for large enterprises. It enables companies to quickly explore and analyze their data, turning it into actionable insights and customizable dashboards. With Looker, businesses can access real-time data from multiple sources, create interactive visualizations, and share reports across teams. Some advantages of using Looker include ease of use, scalability, and the ability to integrate with various data sources and platforms.

Connecting Moz to Looker

To connect Moz to Looker, follow these steps:

  • Export your Moz data: Start by exporting your desired data, such as site audits or keyword rankings, from your Moz account. You can do this by navigating to the appropriate report or dashboard and selecting the export option.
  • Prepare your data: Once you have exported the data, you may need to clean and format it for Looker compatibility. This can involve removing unnecessary columns, renaming headers, or converting data types.
  • Upload data to a cloud storage platform: Next, upload your prepared data to a cloud storage platform, such as Amazon S3, Google Cloud Storage, or Microsoft Azure.
  • Create a connection in Looker: In your Looker account, navigate to the "Connections" tab and create a new connection to your cloud storage platform. You will need to provide the necessary credentials and connection details.
  • Set up a data pipeline: With your connection established, set up a data pipeline to extract and load your Moz data into Looker. This may involve creating a scheduled job to automatically fetch new data from your cloud storage and load it into Looker.
  • Create a data model: Once your data is in Looker, you can create a data model to define the relationships between your various Moz data points, such as keywords, rankings, and website performance metrics.
  • Build your dashboard: With your data model in place, you can now create custom Looker dashboards to visualize your Moz data and gain valuable insights into your SEO performance.
  • Use Improvado for seamless integration: Alternatively, consider using Improvado to streamline the process of connecting Moz to Looker. Improvado offers a simplified and automated solution for integrating these two platforms, saving you time and effort.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Moz to Looker with Improvado

Connecting Moz to Looker with Improvado offers several advantages over manual integration methods. Improvado is an advanced marketing analytics platform that handles the entire data pipeline, from extraction to visualization. With Improvado, you can easily connect Moz to Looker without the need for complex data manipulation or coding. The platform even provides a pre-built Moz data connector that automatically extracts key metrics and dimensions from your Moz account and loads them into Looker.

By using Improvado, you can save time and resources while ensuring seamless and accurate data integration between Moz and Looker. Furthermore, Improvado's scalable and customizable platform makes it easy to centralize your marketing and sales data, allowing you to gain a comprehensive overview of your business performance.

Summary of connection Moz to Looker

In summary, connecting Moz and Looker provides valuable insights into your online presence and SEO performance. By using Improvado to integrate these two platforms, you can benefit from a seamless data pipeline that offers scalability, customization, and the ability to process large volumes of data. Additionally, Improvado's high-quality customer support ensures that you have access to expert guidance whenever you need it. To learn more about how Improvado can help you connect Moz to Looker, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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