Data sources
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Google Business Profile (Google My Business)

Integrate Google Business Profile — Local SEO Analytics

Gather reviews, search insights, and customer actions from Google Business Profile. Analyze local business performance in Looker or your warehouse.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect Google Business Profile automatically

Improvado's API integration extracts search queries, customer actions, photo views, and review metrics from Google Business Profile without manual exports. Data flows automatically to your preferred destination - BigQuery, Snowflake, or BI tools like Tableau and Looker. Multi-location businesses get consolidated reporting across all profiles with standardized metrics. Your marketing team accesses fresh local search performance data alongside other digital marketing channels.

Google Business Profile (Google My Business) Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
Google Business Profile (Google My Business) + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Unified local and digital marketing analytics

Improvado's MCDM standardizes Google Business Profile metrics with data from Google Ads, Facebook, and 500+ marketing platforms. Local search impressions align with paid search metrics using consistent naming conventions and data formats. Marketing teams can analyze how local SEO performance correlates with paid advertising in specific geographic markets. Cross-channel attribution becomes possible when local search data integrates seamlessly with broader marketing analytics.

Use Cases

What users ask their Google Business Profile (Google My Business) integration

Cross-channel
Compare local search performance with Google Ads results by geographic market
4 hrs → 20 min
Budget optimization
Track customer journey from local search discovery to online conversion
Manual → auto
Executive reporting
Analyze review sentiment impact on local search visibility and paid campaign performance
6 hrs → 30 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What Google Business Profile metrics does Improvado extract?
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Improvado extracts search queries, customer actions (calls, website visits, direction requests), photo views, post engagement, and review data. All metrics include geographic and temporal dimensions for detailed analysis.
Can I get Google Business Profile data for multiple locations?
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Yes, Improvado consolidates data from all your Google Business Profile locations into unified datasets. Multi-location businesses can compare performance across markets and analyze regional trends.
How often does Google Business Profile data refresh?
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Google Business Profile data typically updates daily through Improvado's automated pipeline. You receive fresh local search metrics on a consistent schedule without manual data exports.
Does Improvado include Google Business Profile review data?
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Yes, the integration extracts review text, ratings, response status, and review timing. This data integrates with your broader marketing analytics for reputation management insights.
Can I combine Google Business Profile with Google Ads data?
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Absolutely. Improvado's MCDM standardizes both data sources so you can analyze local search performance alongside paid search campaigns. Geographic targeting and keyword performance become comparable across channels.
What destinations support Google Business Profile data from Improvado?
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Improvado loads Google Business Profile data into BigQuery, Snowflake, Redshift, and BI tools like Tableau, Power BI, and Looker. Choose the destination that fits your existing analytics infrastructure.