Connect Gong to MS Excel with Zero API Maintenance

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What is Gong?

Gong is a leading conversation analytics and salesforce training platform that helps enterprise businesses improve their sales team's communication and close deals faster. By using AI-powered insights, Gong enables companies to analyze sales calls, meetings, and emails, providing actionable insights for better sales strategies. Large enterprises benefit from Gong's centralized data, coaching, and deal management, resulting in increased revenue and team performance.

What is MS Excel?

MS Excel is a versatile spreadsheet software that is part of the Microsoft Office suite. It is widely used by businesses for data management, analysis, and visualization. Enterprise companies benefit from leveraging Excel's advanced features, such as pivot tables, data validation, and conditional formatting, to make data-driven decisions. MS Excel is an essential tool for finance, marketing, and sales departments, offering powerful data analysis and reporting capabilities.

Connecting Gong to MS Excel

There are several ways to connect Gong to MS Excel:

  • Manually export data from Gong and import it to MS Excel: This method requires users to download a CSV or Excel file from Gong's platform and import it into MS Excel. While this approach is simple, it may not be suitable for extensive data sets and requires manual effort each time data needs to be updated.
  • Use an API connection: Gong offers API access, allowing users to programmatically extract data from the platform. By using an API request, users can fetch data and input it directly into MS Excel. However, this method requires technical knowledge and custom scripting to set up and maintain the connection.
  • Utilize a third-party integration tool: There are multiple tools available that can help users connect Gong to MS Excel. These tools typically provide a user-friendly interface for connecting data sources and offer pre-built connectors for popular platforms, simplifying the process of linking Gong and MS Excel.
  • Choose Improvado instead: As an advanced marketing analytics platform, Improvado offers a complete data pipeline solution, from data extraction and loading to data transformation, normalization, and visualization. By using Improvado, users can easily and efficiently connect Gong to MS Excel without the need for manual effort or technical expertise.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Gong to MS Excel with Improvado

Improvado is the best solution for connecting Gong to MS Excel due to its advanced features and capabilities. By using Improvado, users can easily set up a connection between Gong and MS Excel, eliminating the need for manual data exports, custom scripts, or third-party connectors. Improvado offers a wide range of metrics and dimensions that can be automatically extracted from Gong, providing users with a comprehensive view of their sales data in MS Excel.

In addition, Improvado's platform is highly customizable and scalable, allowing users to tailor their data extraction and transformation processes to their specific needs. With Improvado, businesses can process large volumes of data, centralize their marketing and sales data, and integrate multiple data sources for a complete view of their performance. Users also benefit from Improvado's top-notch customer support, ensuring a smooth and seamless experience when connecting Gong to MS Excel.

Summary of connection Gong to MS Excel

In summary, connecting Gong to MS Excel allows enterprise businesses to analyze and visualize their sales data in a familiar and powerful tool. By using Improvado, users can easily and efficiently connect Gong to MS Excel, benefitting from scalability, customization, and high-quality customer support. Improvado's ability to process large volumes of data and centralize marketing and sales data makes it the best solution for businesses looking to enhance their data-driven decision-making process. To learn more about how Improvado can help you connect Gong to MS Excel, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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