Connect Gong to Looker Studio to Get Analysis-Ready Data

Streamline marketing decision-making with Improvado.

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What is Gong?

Gong is a conversation analytics and salesforce training platform that leverages artificial intelligence to help enterprise companies gain insights into their sales calls, meetings, and customer interactions. With Gong, businesses can uncover valuable trends, improve sales performance, and ultimately increase revenue by understanding and optimizing their sales process.

What is Looker Studio?

Looker Data Studio is a modern data platform that enables organizations to explore, analyze, and visualize their data with ease. It empowers enterprises to make data-driven decisions by providing access to real-time, accurate, and actionable information. With Looker Data Studio, companies can create custom dashboards, collaborate on data analysis, and uncover hidden insights to drive growth and efficiency.

Connecting Gong to Looker Studio

Connecting Gong to Looker Data Studio can be achieved in several ways:

  • Using an API: You can use Gong's API to extract data and connect it to Looker Data Studio. This method requires programming skills and knowledge of both platforms' APIs.
  • Custom development: Develop a custom integration between Gong and Looker Data Studio using languages like Python or Java. This option requires significant development expertise and can be time-consuming to build and maintain.
  • Third-party tools: Some data integration tools in the market support connecting Gong to Looker Data Studio. These tools provide pre-built connectors that integrate with both platforms, enabling data synchronization. However, these tools may have limitations in terms of customization and scalability.
  • Using Improvado: Improvado is an advanced marketing analytics platform that provides a complete data pipeline solution, from data extraction to visualization. It offers a seamless way to connect Gong to Looker Data Studio, as it supports data extraction, transformation, normalization, and loading without the need for custom code or third-party tools.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Gong to Looker Studio with Improvado

Improvado stands out as the best solution for connecting Gong to Looker Data Studio due to its numerous benefits:

  • Scalability: Improvado is designed to handle large volumes of data, making it perfect for enterprise companies with extensive datasets.
  • Customization: With Improvado, you can customize the data flow according to your specific requirements, including the ability to extract specific metrics and dimensions from Gong.
  • High-quality support: Improvado offers dedicated customer support, ensuring a smooth and seamless integration process.
  • Centralization: By using Improvado, you can centralize all your marketing and sales data, providing a unified view of your performance and allowing for more effective decision-making.

Summary of connection Gong to Looker Studio

In summary, connecting Gong and Looker Data Studio can significantly enhance your sales and marketing analytics capabilities. By choosing Improvado as your integration solution, you gain access to a scalable, customizable, and efficient connection that supports large data volumes and centralizes all your performance data. Furthermore, Improvado's high-quality customer support ensures a seamless integration process. To explore how Improvado can streamline your Gong and Looker Data Studio connection, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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