Connect Braze to Grafana for Unbiased Marketing Insights

Empower your marketing analytics with automated data connections using Improvado.

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What is Braze?

Braze is a comprehensive customer engagement platform designed for enterprise companies, enabling them to deliver personalized marketing campaigns across multiple channels. By leveraging real-time data, Braze helps businesses make data-driven decisions to improve customer retention, increase revenue, and drive growth. Some of the primary benefits of using Braze include advanced segmentation, personalized messaging, and robust analytics.

What is Grafana?

Grafana is a powerful open-source data visualization and monitoring platform that allows enterprise companies to create customizable, interactive dashboards to better understand their data. With Grafana, businesses can visualize and analyze data from multiple sources in one place, making it easier to identify trends, track performance, and make data-driven decisions. Key benefits of using Grafana include its flexibility, extensibility, and ease of use.

Connecting Braze to Grafana

Connecting Braze to Grafana can be achieved through the following steps:

  • Export data from Braze: First, you'll need to export the desired data from your Braze account, including events, user profiles, and campaign performance metrics.
  • Prepare the data: Clean and format the exported data to ensure it's compatible with Grafana and ready for visualization.
  • Store the data: Choose a suitable data storage solution (such as a database or data warehouse) to store the prepared data.
  • Set up a Grafana data source: Configure a data source in Grafana that connects to your chosen data storage solution, allowing Grafana to access the Braze data.
  • Create a Grafana dashboard: Design and build a custom dashboard in Grafana to visualize and analyze the Braze data. You can create multiple panels and visualizations, depending on your needs.
  • Automate data updates: To ensure your dashboard stays up-to-date, set up a process to regularly update the data in your storage solution with the latest data from Braze.
  • Use Improvado for seamless integration: Instead of manually handling data extraction, transformation, and loading, consider using an advanced marketing analytics platform like Improvado to automate the process and simplify the connection between Braze and Grafana.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Braze to Grafana with Improvado

Improvado is the ideal solution for connecting Braze to Grafana, offering a seamless and efficient way to centralize your marketing data. With Improvado, you can automatically extract, transform, and load data from Braze to Grafana, eliminating the need for manual data preparation and ensuring accurate and up-to-date visualizations. Improvado's platform provides access to a wide range of metrics and dimensions from Braze, allowing for in-depth analysis and customization of your Grafana dashboard.

By choosing Improvado, you'll benefit from its scalability, ability to process large volumes of data, and the option to centralize marketing and sales data from various sources. Moreover, Improvado offers high-quality customer support and a dedicated team of experts to help optimize your data integration and visualization process.

Summary of connection Braze to Grafana

In summary, connecting Braze and Grafana is a powerful way to visualize and analyze your marketing data, enabling you to make data-driven decisions and optimize your campaigns. By using Improvado, you can simplify the integration process, ensuring a seamless connection between the two platforms. With Improvado's scalability, customization options, high-quality customer support, and ability to process large volumes of data, you can unlock the full potential of your marketing data. To learn more about how Improvado can help you connect Braze to Grafana, book a call with one of their experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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