Connect Apple Search Ads to Metabase with Zero API Maintenance

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What is Apple Search Ads?

Apple Search Ads is a powerful advertising platform that enables enterprise companies to promote their apps on the App Store. By targeting specific keywords and demographics, businesses can increase app visibility, drive more downloads, and ultimately boost revenue. Apple Search Ads offers advanced tools for campaign management and optimization, making it an essential component of any app marketing strategy.

What is Metabase?

Metabase is an open-source business intelligence (BI) and data visualization tool designed for enterprise companies. It helps organizations to easily analyze, visualize, and share insights from their data without requiring extensive knowledge of SQL or other programming languages. Metabase's rich features, such as customizable dashboards, charts, and query builders, enable users to make data-driven decisions, streamline workflows, and gain a better understanding of their business performance.

Connecting Apple Search Ads to Metabase

Connecting Apple Search Ads to Metabase can be achieved through a series of steps:

  • First, obtain your Apple Search Ads API credentials, including the API key, client ID, and client secret.
  • Then, set up a database in Metabase to store the Apple Search Ads data. This can be done using a relational database like PostgreSQL or MySQL.
  • Create a script or use a third-party tool to extract data from Apple Search Ads API and load it into the database. This can be done using Python, Node.js, or another programming language.
  • Once the data is loaded, create a schema in Metabase that maps the database tables and columns to specific metrics and dimensions.
  • Use Metabase's built-in visualization tools to create custom dashboards and reports based on the Apple Search Ads data.
  • Regularly update the data in Metabase to keep the dashboards and reports up to date.
  • Alternatively, instead of manually connecting Apple Search Ads to Metabase, consider using Improvado, a powerful marketing analytics platform that can automate the entire process.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Apple Search Ads to Metabase with Improvado

Improvado is the best solution to connect Apple Search Ads to Metabase because it simplifies the entire process by automating data extraction, transformation, and normalization. The platform comes with a pre-built Metabase Apple Search Ads connector that can be easily configured, eliminating the need to write custom scripts or use third-party tools. With Improvado, you'll have access to a comprehensive data dictionary containing all the metrics and dimensions from Apple Search Ads that can be automatically extracted and loaded into Metabase. This makes it incredibly easy to create custom dashboards and reports that provide valuable insights into your app marketing performance.

Summary of connection Apple Search Ads to Metabase

In summary, connecting Apple Search Ads to Metabase can be a complex process, but using Improvado simplifies the entire workflow. The platform offers numerous benefits, such as scalability, customization, high-quality customer support, and the ability to process large volumes of data. By centralizing your marketing and sales data in Metabase, you'll gain valuable insights and make more informed decisions. To learn more about how Improvado can help you connect Apple Search Ads to Metabase, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
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Activision relies fully on Improvado for its marketing dashboard.

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