Connect Apple Search Ads to Google Sheets for Unbiased Marketing Insights

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What is Apple Search Ads?

Apple Search Ads is a powerful advertising platform that allows large enterprises to reach potential customers on the App Store. By targeting specific keywords and demographics, companies can drive app downloads and generate valuable leads. Apple Search Ads offers robust reporting and analytics, enabling businesses to optimize their campaigns and maximize ROI.

What is Google Sheets?

Google Sheets is a versatile cloud-based spreadsheet application that enables enterprise companies to collaborate, analyze, and visualize data in real time. With its robust calculation and formatting capabilities, Google Sheets simplifies complex data analysis and reporting tasks. Enterprises benefit from its easy-to-use interface, seamless integration with other Google Workspace products, and robust sharing and collaboration features.

Connecting Apple Search Ads to Google Sheets

To connect Apple Search Ads to Google Sheets, follow these steps:

  • Create a new Google Sheet and open the Script Editor from the Extensions menu.
  • Write a script that calls the Apple Search Ads API to fetch the required data using your API key and desired parameters.
  • Parse the JSON response from the API and extract the relevant data points.
  • Format the data and write it to your Google Sheet using the built-in scripting functions.
  • Schedule the script to run periodically, ensuring your data is always up to date.
  • Use Google Sheets' built-in functions to analyze, manipulate, and visualize the data as needed.
  • Alternatively, consider using Improvado as a more efficient and scalable solution to extract and load your Apple Search Ads data into Google Sheets.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst

Connecting Apple Search Ads to Google Sheets with Improvado

Improvado is the best solution for connecting Apple Search Ads to Google Sheets, as it streamlines the entire process and eliminates the need for manual scripting. With Improvado, you can easily extract metrics and dimensions from Apple Search Ads and import them directly into Google Sheets. The platform features a user-friendly interface, seamless data integration, and powerful customization options for data transformation and normalization.

Improvado also offers robust customer support, ensuring your data connection runs smoothly and efficiently. By choosing Improvado, you can save time and resources while gaining access to reliable, accurate, and real-time marketing data from Apple Search Ads.

Summary of connection Apple Search Ads to Google Sheets

In summary, connecting Apple Search Ads to Google Sheets allows enterprise companies to effectively analyze and visualize their marketing data. While it is possible to create a custom script to achieve this, Improvado offers a more efficient, scalable, and customizable solution. With Improvado's advanced marketing analytics platform, enterprises can centralize their marketing and sales data while benefiting from high-quality customer support, the ability to process large volumes of data, and seamless data integration.

To learn more about how Improvado can help you connect Apple Search Ads to Google Sheets and unlock valuable insights, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
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