Connect Amazon DSP to Qlik to Get Analysis-Ready Data

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What is Amazon DSP?

Amazon DSP is a demand-side platform that allows enterprise companies to programmatically buy display, video, and audio ads across various platforms. It helps businesses reach their target audience by leveraging Amazon's extensive shopper data and insights, optimizing ad campaigns for better performance, and increasing brand awareness. Amazon DSP is particularly beneficial for large enterprises as it provides advanced targeting capabilities, access to premium inventory, and robust reporting tools.

What is Qlik?

Qlik is a leading business intelligence and data visualization platform that enables enterprise companies to analyze and visualize their data for better decision-making. It offers a suite of tools, including Qlik Sense, QlikView, and Qlik Analytics Platform, that help businesses quickly create interactive dashboards, reports, and visualizations. With Qlik, organizations can gain valuable insights, uncover hidden trends, and make data-driven decisions that lead to improved business performance.

Connecting Amazon DSP to Qlik

There are several ways to connect Amazon DSP to Qlik:

  • Using Qlik's built-in connectors: Qlik offers a range of built-in data connectors that can be used to import data from Amazon DSP to Qlik. This method might require some technical expertise to configure and maintain the connection.
  • Manual data export and import: Users can export data from Amazon DSP in CSV format and then import it into Qlik. Although this method is straightforward, it can be time-consuming and prone to errors, especially when dealing with large datasets.
  • Custom-built API integration: Some businesses choose to develop a custom API integration to connect Amazon DSP to Qlik. This option requires significant development resources and ongoing maintenance to ensure the connection remains stable and up-to-date.
  • Third-party data integration tools: Numerous third-party tools are available that can help automate the process of connecting Amazon DSP to Qlik. These tools usually offer pre-built connectors and user-friendly interfaces, making them a popular choice among businesses with limited technical resources.
  • Using Improvado: Improvado is an advanced marketing analytics platform that can simplify the process of connecting Amazon DSP to Qlik. It provides a complete data extraction and load solution, enabling you to seamlessly import data from Amazon DSP to Qlik without the need for complex integrations or manual data handling.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Amazon DSP to Qlik with Improvado

Improvado stands out as the best solution for connecting Amazon DSP to Qlik due to its numerous advantages:

  • Scalability: Improvado can handle large volumes of data from multiple marketing channels, making it the ideal choice for enterprise companies.
  • Customization: Improvado allows you to customize the data you want to import from Amazon DSP to Qlik, ensuring you only obtain the most relevant metrics and dimensions for your analysis.
  • Efficiency: With Improvado, you no longer need to waste time exporting and importing data manually or dealing with complex API integrations. The platform automates the entire process, ensuring your data is always up-to-date and ready for analysis.
  • Centralization: Improvado enables you to centralize your marketing and sales data, making it easier to analyze and visualize in Qlik.
  • High-quality customer support: Improvado offers top-notch customer support to help you troubleshoot any issues and ensure your Amazon DSP and Qlik connection runs smoothly.

Summary of connection Amazon DSP to Qlik

In summary, connecting Amazon DSP and Qlik can be a challenging process, but with Improvado, you can enjoy a seamless and efficient data integration experience. Improvado's solution offers scalability, customization, and the ability to process large volumes of data, making it the perfect choice for enterprise businesses. Additionally, Improvado's high-quality customer support ensures that you'll have expert assistance whenever you need it. To learn more about how Improvado can help you connect Amazon DSP to Qlik, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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