Connect Adroll to Tableau for Real-Time Data Flow

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What is Adroll?

Adroll is a powerful marketing platform designed for enterprise companies to effectively manage and optimize their online advertising campaigns. By leveraging advanced targeting and retargeting capabilities, businesses can boost brand awareness, drive conversions, and increase customer retention. With its robust suite of tools and features, Adroll helps large enterprises make data-driven decisions and maximize their return on investment.

What is Tableau?

Tableau is a leading business intelligence and data visualization platform that empowers enterprise organizations to analyze their data and transform it into actionable insights. By offering an intuitive and interactive interface, Tableau enables users to create visually rich and compelling dashboards, making it easier to understand complex data sets and identify trends. With its powerful data analysis capabilities, Tableau helps large enterprises drive better decision-making and achieve a competitive advantage in the market.

Connecting Adroll to Tableau

Connecting Adroll to Tableau involves several steps that enable organizations to visualize and analyze their Adroll data:

  • First, you need to export your Adroll data into a format that Tableau can read, such as a CSV, Excel, or JSON file.
  • Next, import the data into Tableau by connecting to the exported file and selecting the appropriate data connection options.
  • Once the data is imported, you can start building your Adroll Tableau dashboard by dragging and dropping fields onto the canvas, applying filters, and customizing the visualizations.
  • To keep your dashboard updated with the latest Adroll data, you can schedule regular data refreshes within Tableau or use a third-party data connector to automate the process.
  • Alternatively, you can simplify the entire process by using a dedicated data connector like Improvado, which can extract and load data from Adroll to Tableau automatically, saving you time and effort.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Adroll to Tableau with Improvado

Improvado is the best solution for connecting Adroll to Tableau, as it offers a seamless and efficient way to integrate your marketing data. With Improvado, you can automatically extract metrics and dimensions from Adroll and load them directly into Tableau, eliminating manual data exports and imports. This not only saves time but also ensures data accuracy and consistency.

Moreover, Improvado's advanced marketing analytics platform covers the entire data pipeline, from data extraction, transformation, and normalization to visualization. By integrating Adroll with Tableau through Improvado, you can centralize your marketing and sales data, making it easier to analyze and gain insights from multiple sources.

Summary of connection Adroll to Tableau

In summary, connecting Adroll and Tableau using Improvado offers numerous benefits for enterprise organizations, including scalability, customization, high-quality customer support, and the ability to process large volumes of data. By leveraging Improvado's advanced marketing analytics platform, organizations can centralize their marketing and sales data, making it easier to visualize and analyze Adroll data in Tableau. To learn more about how Improvado can help you connect Adroll to Tableau, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
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Activision relies fully on Improvado for its marketing dashboard.
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