Customer Success

Marketing Analyst

Remote
Calgary, AB / Brasilia / Buenos Aires / Lima / Lisbon / Mexico City, Mexico / Montreal, QC / Quito / Santiago / Toronto, ON / Uruguay
Full-Time contract

Improvado is an AI-powered, unified platform designed for marketing teams in medium to large-scale enterprises and agencies, who are looking to automate complex marketing intelligence and reporting to make decisions with ease. Improvado gathers, organizes, and untangles marketing data to deliver instant insights through BI and AI, helping to eliminate complexity, delivering laser-focused insights to optimize budgets, enhance campaign efficiency and marketing ROI.

As a rapidly scaling Series A startup that raised $34 million in funding, we're proud to partner with globally recognized brands such as ASUS, Docker, Activision, H&R Block, and many others. Our diverse team of curious, open, and hard-working individuals is committed to cultivating a fast-paced, agile culture that values personal and professional growth.

What you will do

The Marketing Analyst will collaborate closely with the Head of Marketing Analytics within the Professional Services sector by executing tasks around documentation, auditing, client communication, and leveraging data tools/analytics in order to drive impactful marketing initiatives.

Responsibilities:
  • Collaborate directly with the Head of Marketing Analytics to understand client requests around data collection, business intelligence solution design, and marketing analytics analysis & visualization.
  • Utilize analytical skills to assist in campaign planning and initial data analysis.
  • Work with Improvado SaaS tools that drive the ETL processes for our clients
  • Bridge the gap between marketing requirements and post-campaign analytics communicating directly with data analysts.
  • Analytical mindset with a proactive approach to understanding and questioning campaign requirements.
  • Intermediate proficiency level—able to contribute effectively without micro management and open to learning and development.
Skill Requirements:
  • 1-3 years of experience in Business Intelligence, Data Analysis, and Data Visualization.
  • Strong understanding of Marketing Analytics and Performance Metrics, with proven ability to analyze marketing behavior.
  • Intermediate understanding of marketing channels and their associated terminology/language.
  • Basic to intermediate proficiency in SQL and other query languages, with practical experience in data querying.
  • Advanced or fluent English
Preferred Qualifications:
  • Familiarity with SaaS platforms for data extraction, transformation, and loading (ETL) processes.
  • Experience working with Ad Tech platforms and managing digital marketing campaigns is a plus.
What We Offer:
  • Remote-first environment
  • Strong product/market fit: marketing data product for US-based enterprises
  • 27 days of PTO per year
  • US holidays and additional days off
  • Extremely fun & open startup environment
  • Professional development reimbursement

Why choose a career at Improvado

Recognized by Forbes as one of the best startup employers

Our culture

High-velocity delivery  

We operate in a high-energy, high-velocity environment where speed is married to efficiency. Rapid execution and delivery aren't mere buzzwords but inherent aspects of our work ethic.

A aulture of A-players  

Our team is composed strictly of 'A-players' who abide by responsibility and accountability for their actions. We believe in the innate drive of such individuals and don't entertain micromanagement.

Pioneering AI products

AI is at the core of our interest and operation, and we are proud to be forging the path in this captivating field. We've built an industry-first AI Agent for enterprises, a functioning technology in production settings.

Our company

Funding

$34M

Employees in 14 time zones

150

Integration partners

500+
Our seven key principles

At Improvado, our best work follows seven key principles

1
Be result-oriented

We focus on outcomes, not routines and clearly define expectations, even when confronted with obstacles.

2
Be disciplined

We clear our minds and clean our inbox. We only meet when there's agenda, work in sprints, and are on time.

3
Be open

We are people, not job titles. We are friendly and supportive of each other, and we encourage an atmosphere where everyone feels comfortable and safe.

4
Be aware

We listen deeply and react positively to maintain respectful communications. We accept mistakes and celebrate wins and achievements.

5
Be data-drive

We start and finish every process with analytics and data. We formulate hypotheses, prioritize, launch experiments, track progress, and validate wins.

6
Be contextual

We write down our thoughts, plans, and tasks to keep our minds clear. More importantly, we write things down in context to quickly re-connect with ideas.

7
Be pyramidal

We organize context following the Minto Pyramid principle. Start with a key idea at the top and continuously extend it with each new layer.