A comparison of Tapclicks vs Fivetran vs Grow vs Socialbackers vs Improvado.

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Are you an agency or marketer managing multiple campaigns across platforms such as Adwords or Facebook? If you are, you’re probably know that data aggregation process can be overwhelming, possibly a nightmare.

It can take more than 20 hours every week to log into each one of the platforms, export the campaign data, and upload it into a spreadsheet or BI tool.

Fortunately, marketers and agencies, tools like improvado.io are working hard to offer a solution to this problem by automating the data aggregation and reporting process.

Thanks to these companies, marketers can now view all of their data across multiple platforms in just a single place, even in real time. This allows them to use their time more productively and avoid spending hours on tedious work with spreadsheets.

In this post, I will compare the differences between the platforms, Tapclicks, Fivetran, Grow, Socialbakers, and Improvado.

Read carefully because each platform is different!

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1.Improvado

What is Improvado?

Improvado is a marketing analytics platform that was made by marketers for marketers, making it hard to beat for your marketing efforts. The tool lets marketers aggregate all data in just one location and provides marketing dashboards and automated reports in real time.

Who should use Improvado?

Since the tool was designed with the marketing dilemma specifically in mind, Improvado can be connected to basically all platforms marketers use. Along with working with virtually any platform, the integrations run fairly deep, including both keyword level and ad level data. This lets users see the entire picture. There isn’t any developer assistance required to implement the tool or to make any changes. It a great tool for marketers looking for something simple and intuitive that can meet all of their marketing needs.

Pros:

Full support provided by customer service reps
Developer assistance isn’t necessary
Plug and play
Customized metrics and mapping data across platforms
Deep and granular integrations
Manual reporting time reduced by up to 90&
Real time data in a single place
Custom integrations and dashboards available

Cons:

Features that are more granular can be a bit complicated, but customer support is good with walking users through issues
There could be initial back and forth with the company to make sure your dashboard and reports are set up exactly how you want them

Improvado Pricing:

Pricing for improvado depends on company needs. To get pricing details, you can set up a call with the company, so they can determine you needs.

Improvado Integrations

Improvado offers over 180 integrations with plans to increase this number to 500 by the end of 2020. Custom integrations can also be built for data sources not available that marketers may need.

Link

Improvado

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2.Tapclicks

What is Tapclicks?

Tapclicks is a cloud-based marketing analytics platform that provides agencies and marketers with an all-in-one tool for campaign analytics, management, and reporting..

Who should use Tapclicks?

Tapclicks is great for anyone wanting to automate scheduling and exporting reports into PDF, Word, PowerPoint, Excel, and Email. This tool provides pre-built visualization, as well as a variety of widgets to help with business needs. The platform is best for those who have many clients for which they need reports.