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Denis Khalturin
Data Analyst at Improvado
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Big DataWhat Is a Data Mesh? A Complete Guide to Its Architecture & Principles
Explore data mesh architecture, a decentralized approach to data management. Learn its 4 core principles, benefits for enterprise-scale analytics, and how domain-oriented data organization solves modern data challenges.
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AnalyticsHow to Build a Custom Marketing Attribution Model [Guide]
Continue reading to learn how to build a custom attribution model, which approach, Shapley or Markov, to use.
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PerformancePredictive Analytics Tools for Marketing & Revenue Teams
Compare 10 predictive analytics tools and software solutions for marketers: accuracy benchmarks, data thresholds, and real cost of ownership for 2026.