Find out more about the Apteco Marketing Suite. Use powerful data-led customer analysis and insights to execute and manage successful marketing campaigns.
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Find out more about the Apteco Marketing Suite. Use powerful data-led customer analysis and insights to execute and manage successful marketing campaigns.
Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.
Improvado is an enterprise-grade, no-code Revenue Data Platform that automates how marketing, sales, and revenue teams extract, transform and load data from source to destination.
The platform offers prebuilt connectors to over 500 data sources, making it convenient for users who want to efficiently aggregate and push data to data warehouses or to BI, visualization, or analytics tools. Improvado’s clients can also request custom connectors if they need to work with a data source not listed in the integration catalog. Furthermore, the platform offers a high level of granularity, allowing you to explore insights at any level.
Improvado is known for its advanced data transformation engine, known as the Marketing Data Common Model (MCDM). This functionality automatically unifies disparate naming conventions that usually occur when pulling related data from different sources, removes errors and duplicates, and runs automated data mapping and transformation sequences using self-service or prebuilt templates. That way, you can get access to analysis-ready data in no time and start analyzing it in built-in dashboards.
Thanks to its compliance with HIPAA, SOC-2, and enterprise SLA, Improvado is compatible with businesses in privacy-sensitive industries, like health, insurance, and finance.
Improvado is specifically designed for marketing, sales, and revenue teams. Thus, it is fully fitted with features that cater to the needs of these departments and requires zero technical skills.
Marketing, sales, and revenue teams use Improvado to access insights on all revenue-generating efforts across their channels and customer touchpoints. This is powered by Improvado’s efficient marketing attribution modeling functionality that enables users to build custom data pipelines that automatically attribute conversions to the right channels.
As a no-code platform, Improvado is suitable for teams with zero coding skills and SQL knowledge. Improvado also provides professional services to customers who need help with building custom data dashboards, handling data migration, and providing team-wide training. As an add-on, Improvado provides data warehouse maintenance services, freeing up your company’s valuable time and resources.
The platform has users from several industries, encompassing professionals in mid-market brands, large-scale enterprises, and agencies.
Improvado doesn’t tie its users to a specific contract value. Improvado assesses your company’s unique needs when you request a quote and calculates a custom pricing plan best suited for your business.
Improvado’s flexible pricing means you get access to and pay only for the features and bandwidth you need.
Furthermore, Improvado offers a token, called DECS points, which you can spend on APIs, flat file ingestion, report type development and modification, and other development needs.
Improvado has a library of over 500 data sources across several categories, including advertising platforms, CRMs, payment gateways, eCommerce tools, and more. If you can’t find a specific data source in the integration library, you can always request a custom connector, and it will be built for you.
The platform also supports leading data warehouses like Google BigQuery, Amazon RedShift, Snowflake, and more.
Check out a full list of Improvado’s data sources and destinations. The solution also has a comprehensive data dictionary featuring all the metrics, properties, dimensions, and more, as supported by each data source. Take a look here.
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Its amazing how Improvado had the ability to get us the data we need. I highly recommend anyone looking to aggregate their data to use Improvado.
Its amazing how Improvado had the ability to get us the data we need. Simply put, we need to have a lot of flexibility in this industry. I highly recommend anyone looking to aggregate their data to use Improvado.
They really have been a major part of our success and the people there are great to work with.
Improvado provide a reliable foundation that are building our business on top of. The kind of partnership we have with them has truly paid off.
Arcadia Data provides an advanced data analytics platform. We provide the security and real-time insights you need in the era of big data and IOT.
No more guesswork, way more decisions. Attest is a global survey platform for marketers that connects businesses to audiences of 100 million consumers in 46 countries, getting marketers access to answers, fast.
Attivio Enterprise Search and Big Data Discovery
Avora AutoML reduces time (from days to seconds) to discover why business metrics are changing with anomaly detection, forecasting and root cause analysis.
Technology to help you run your business, your way
Baremetrics is Subscription Analytics and Insights: One click and you get hundreds of valuable metrics and business insights!
Finally, marketing has its true north—Beckon is The Source of Truth for Marketing™. Rock-solid data management and reporting for better, faster decisions.
What is Fivetran? Fivetran is a data collection and analytics tool. The platform lets you connect your applications, databases, and more to a centralized hub where you can view and analyze the data.
Fivetran is a fully-managed ELT platform that helps business teams to automatically aggregate, clean and load business data from multiple sources to the destination of their choice.
With over 160 native integrations, the platform makes it possible for business teams to connect to a wide variety of data sources for efficient, data-driven decision-making.
Fivetran offers a slew of advanced data transformation capabilities through the open-source dbt Core, which is fairly popular among data analysts. This allows the platform’s users to leverage functionalities like transformation scheduling, data lineage graphs, notifications, and more. But as with all open-source tools, users will need to be extremely careful, especially when large volumes of data are involved.
That said, Fivetran claims to offer a comprehensive privacy, security, and compliance program that covers HIPAA, SOC-2, and ISO, among others.
Fivetran is designed as a versatile tool that caters to a broad range of customers in different fields. This includes marketers, sales professionals, finance teams, engineers, and product managers, among others.
Fivetran runs on a pay-as-you-use model. This means that you get billed every month for the volume of data you extract, load, and transform through the platform.
Fivetran offers over 160 native connectors to data sources for multiple use cases, from marketing, sales, and finance to engineering, support, and product analytics. However, it doesn’t offer a seamless means for requesting custom connectors.
If you need a specific connector, you’ll need to go through the feature request portal to either pitch a new connector idea or upvote existing requests from a community of Fivetran customers. Also, if you have a private API or a custom data source unique to your organization, Fivetran allows you to build it externally and integrate it into the platform using its “function connector”. But this is supertechnical and requires advanced coding skills.
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