Dmitry Nasikanov

Co-Founder & CTO at Improvado
Dmitry is an engineering-minded professional with more than 15 years of experience in building sophisticated software products and services. He spent the last 8 years in the Ad Tech space, across various roles related to multiple aspects of the industry.
Latest posts by
Dmitry Nasikanov
  • February 20, 2024

Understanding Data Types: First-Party, Second-Party, and Third-Party Data Explained

Learn the differences between first-party, second-party, and third-party data. Discover their importance, how to collect and use these data types effectively.

Dmitry Nasikanov
  • February 20, 2024

Parameters vs. Statistics: Navigating Data in Digital Marketing

Dive into the world of digital marketing data with a guide on parameters and statistics. Learn their roles and how they drive informed marketing decisions.

Dmitry Nasikanov
  • February 20, 2024

Discrete vs. Continuous Data: A Comprehensive Guide

Explore the nuances of discrete vs. continuous data in digital marketing. Discover their impact on marketing strategies. Visit us at improvado.io.

Dmitry Nasikanov
  • February 20, 2024

Marketing Data Lakes: The Deep Dive into Modern Marketing Analytics

Discover what marketing data lakes are, how they differ from data warehouses, and their key benefits. Dive into the world of data storage and analysis.

Dmitry Nasikanov
  • February 20, 2024

The Five Pillars of Ethical Data Management for Enterprises

Explore the importance of ethical considerations in data analysis, from ownership and transparency to algorithmic fairness.

Dmitry Nasikanov
  • April 16, 2024

10 Big Data Analytics Privacy Problems and How to Navigate Them

Addressing common challenges in big data analytics privacy. Insights on policy violations, breaches, compliance, and effective solutions for enterprises.

Dmitry Nasikanov
  • February 20, 2024

Understanding Data Fabric in the Context of Marketing Analytics

What is data fabric? Learn the difference between data fabric and data mesh, and discover how to implement data fabric for robust data management.

Dmitry Nasikanov
  • February 20, 2024

Adobe Analytics Data Feed: Building Reports With Hit-Level Data

Adobe Analytics data feeds provide hit-level data for top-notch analytics. We explain how to extract this data from Adobe Analytics with APIs and ETLs.

Dmitry Nasikanov
  • April 16, 2024

Top 25 Best Database Management Software in 2024

Searching for the best database management software? We reviewed the top 25 best database software development companies available in 2024.

Dmitry Nasikanov
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From the blog
Social Media Reporting: A Comprehensive Guide
Beyond Numbers: How Data Visualization Empowers Decision-Making
Everything You Need to Know About Enterprise Data Management
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