Learn the differences between first-party, second-party, and third-party data. Discover their importance, how to collect and use these data types effectively.
Dive into the world of digital marketing data with a guide on parameters and statistics. Learn their roles and how they drive informed marketing decisions.
Explore the nuances of discrete vs. continuous data in digital marketing. Discover their impact on marketing strategies. Visit us at improvado.io.
Discover what marketing data lakes are, how they differ from data warehouses, and their key benefits. Dive into the world of data storage and analysis.
Explore the importance of ethical considerations in data analysis, from ownership and transparency to algorithmic fairness.
Addressing common challenges in big data analytics privacy. Insights on policy violations, breaches, compliance, and effective solutions for enterprises.
What is data fabric? Learn the difference between data fabric and data mesh, and discover how to implement data fabric for robust data management.
Adobe Analytics data feeds provide hit-level data for top-notch analytics. We explain how to extract this data from Adobe Analytics with APIs and ETLs.