Connect Mailchimp to Looker Without SQL

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What is Mailchimp?

Mailchimp is a leading email marketing and automation platform that enables enterprise companies to create and manage targeted email campaigns, automate workflows, and track performance. By leveraging Mailchimp's robust features, large organizations can streamline their marketing efforts, improve customer engagement, and increase ROI on their campaigns.

What is Looker?

Looker is a powerful business intelligence (BI) and data visualization platform designed for enterprise companies. With its intuitive interface, Looker allows users to explore, analyze, and visualize large volumes of data from various sources in real-time. By leveraging Looker, organizations can gain valuable insights, make data-driven decisions, and improve their overall performance and profitability.

Connecting Mailchimp to Looker

Connecting Mailchimp to Looker can be achieved through several different methods, including:

  • Using a native Mailchimp connector provided by Looker, which allows you to directly import Mailchimp data into Looker for analysis and visualization.
  • Exporting Mailchimp data as CSV or Excel files, and then manually importing the data into Looker for further analysis.
  • Developing custom scripts or using third-party tools to extract data from Mailchimp's API and load it into Looker for analysis.
  • Utilizing a data connector for Looker Mailchimp like Improvado, which automates the data extraction and load process, saving time and ensuring data accuracy.

Among these options, using Improvado is the most efficient and reliable method to connect Mailchimp to Looker, as it simplifies the data extraction process and maintains data integrity.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Mailchimp to Looker with Improvado

Improvado is a cutting-edge marketing analytics platform that streamlines the entire data pipeline, from data extraction and transformation to data visualization. By connecting Mailchimp to Looker with Improvado, you can take advantage of the following benefits:

  • Automated data extraction and loading, reducing manual efforts and minimizing errors.
  • Pre-built and customizable metrics and dimensions for Mailchimp, ensuring you have access to the data you need for analysis. Explore the full list of available report types.
  • Scalability to handle large volumes of data, making it a perfect solution for enterprise companies.
  • Centralized marketing and sales data, enabling a holistic view of your organization's performance.
  • High-quality customer support to assist you in resolving any issues that may arise during the integration process.

With Improvado, you can easily connect Mailchimp to Looker and unlock the full potential of your marketing data.

Summary of connection Mailchimp to Looker

In summary, connecting Mailchimp to Looker allows enterprise companies to harness the power of their email marketing data and gain valuable insights to drive business growth. By choosing Improvado as your data connector for Looker Mailchimp, you can ensure a seamless integration process and a scalable, customizable solution that meets the needs of your organization. Experience the benefits of centralized marketing and sales data, high-quality customer support, and the ability to process large volumes of data effortlessly. To learn more about how Improvado can help you connect Mailchimp to Looker, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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