Connect Google Analytics 4 to Google Sheets Automatically

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What is Google Analytics 4?

Google Analytics 4 is the latest version of Google's popular web analytics platform, designed to help enterprise companies gain valuable insights into their website and app performance. It offers advanced features such as machine learning capabilities, cross-platform tracking, and improved data privacy management. These benefits empower large organizations to make data-driven decisions, optimize their marketing efforts, and enhance customer experiences.

What is Google Sheets?

Google Sheets is a powerful, cloud-based spreadsheet application that enables enterprise companies to collaboratively create, edit, and share spreadsheets in real-time. It supports advanced functions, charts, and conditional formatting, making it an ideal tool for data analysis, reporting, and visualization. By leveraging Google Sheets, enterprises can streamline their workflow, improve collaboration, and make data more accessible for decision-making.

Connecting Google Analytics 4 to Google Sheets

There are several ways to connect Google Analytics 4 to Google Sheets for data analysis and visualization:

  • Use the Google Analytics 4 Reporting API to fetch data and import it directly into Google Sheets via custom scripts or third-party add-ons.
  • Export Google Analytics 4 data as a CSV file and manually import it into Google Sheets for further analysis.
  • Utilize third-party tools and connectors, such as Supermetrics or Funnel, to facilitate the data integration process between Google Analytics 4 and Google Sheets.
  • Automate the data extraction and load process with a data connector like Improvado, which offers a more efficient, scalable, and customizable solution compared to other methods.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google Analytics 4 to Google Sheets with Improvado

Improvado is the best solution to connect Google Analytics 4 to Google Sheets for several reasons:

  • It automates the entire data pipeline, from extraction to transformation and normalization, ensuring that your data is always up-to-date and ready for analysis.
  • Improvado offers a comprehensive list of metrics and dimensions that can be automatically extracted from Google Analytics 4 and other marketing data sources, providing more granular insights into your marketing performance.
  • With its scalable architecture, Improvado can handle large volumes of data efficiently, making it an ideal choice for enterprise companies with massive datasets.
  • Improvado's customization capabilities enable you to tailor the data integration process to your specific needs, ensuring that you have access to the exact insights you require for data-driven decision-making.
  • Improvado provides exceptional customer support, helping you navigate the complexities of data integration and ensuring a seamless experience.

Summary of connection Google Analytics 4 to Google Sheets

In summary, connecting Google Analytics 4 and Google Sheets is essential for enterprise companies looking to gain deeper insights into their marketing performance. While several methods exist for linking these platforms, Improvado offers a superior solution that is scalable, customizable, and capable of processing large volumes of data. Additionally, Improvado centralizes marketing and sales data, streamlining the data analysis process and providing a comprehensive view of your company's performance. To learn more about how Improvado can help your organization, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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