Connect Drift to MS Excel Automatically

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What is Drift?

Drift is a leading conversational marketing platform that helps enterprise companies engage with website visitors, generate leads, and ultimately increase revenue. By utilizing artificial intelligence-powered chatbots, Drift enables businesses to provide personalized experiences to their customers, facilitate real-time conversations, and qualify leads automatically. This powerful tool streamlines sales and marketing efforts, making it an essential component for large enterprises seeking to improve their customer engagement strategies.

What is MS Excel?

MS Excel is a widely-used spreadsheet software that allows users to organize, analyze, and visualize data. It's a versatile tool that's popular among enterprise companies for its advanced features, including data analysis, reporting, and forecasting capabilities. By leveraging MS Excel's powerful functions, enterprises can gain insights into their data, identify trends, and make informed decisions to drive their businesses forward.

Connecting Drift to MS Excel

Connecting Drift to MS Excel can be achieved through several methods:

  • Manual data export: Export your Drift data into a CSV file and then import it into MS Excel. This method is time-consuming and requires regular manual updates to keep the data current.
  • API integration: Develop a custom API integration between Drift and MS Excel to automate data transfers. This option requires technical expertise and may be prone to errors.
  • Third-party tools: Utilize a third-party data connector to sync your Drift data with MS Excel. This option may involve additional cost and integration challenges.
  • Improvado data extraction: Implement Improvado as an efficient and reliable alternative to the methods listed above. Improvado allows you to extract data from Drift and load it into MS Excel, streamlining the process and saving time.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Drift to MS Excel with Improvado

Improvado is the best solution for connecting Drift to MS Excel because it covers the entire data pipeline, from extraction to transformation, normalization, and visualization. Its user-friendly interface and advanced features make it easy to set up and maintain the integration between Drift and MS Excel.

With Improvado, you can automatically extract a wide range of metrics and dimensions from Drift, ensuring that your data is always up-to-date and accurate. Additionally, Improvado's powerful data transformation capabilities allow you to customize and normalize your data, making it easier to analyze and visualize in MS Excel.

Improvado's scalability, customization options, high-quality customer support, and ability to process large volumes of data make it the ideal solution for large enterprises looking to connect Drift to MS Excel.

Summary of connection Drift to MS Excel

In summary, connecting Drift and MS Excel is essential for enterprises seeking to gain valuable insights into their marketing data. While there are several methods available, using Improvado is the most efficient and reliable option. Improvado offers scalability, customization, high-quality customer support, and the ability to process large volumes of data. It also centralizes marketing and sales data, making it easier to analyze and visualize in MS Excel. To learn more about how Improvado can help you connect Drift to MS Excel, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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