Connect Drift to Excel Power Query to Streamline Marketing Analytics

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What is Drift?

Drift is a leading conversational marketing platform that helps large enterprises engage with their customers in real-time through chatbots and live chat. By leveraging the power of AI, Drift enables businesses to qualify leads, book meetings, and provide personalized customer experiences at scale, ultimately boosting conversion rates and revenue.

What is Excel Power Query?

Excel Power Query is a powerful data transformation and analysis tool integrated into Microsoft Excel, which allows users to import, clean, and combine data from multiple sources. With its user-friendly interface and robust functionality, Excel Power Query enables enterprise companies to streamline their data analytics workflows, uncover insights, and make data-driven decisions more efficiently.

Connecting Drift to Excel Power Query

There are several methods to connect Drift to Excel Power Query, including:

  • Using Drift's native export functionality to export data in CSV or Excel formats, then importing the data into Excel Power Query for analysis.
  • Utilizing third-party data connectors or APIs to establish a direct connection between Drift and Excel Power Query, automating the data import process.
  • Building custom integrations using Drift's API to extract data and import it into Excel Power Query, allowing for tailored data connections and workflows.
  • Opting for a comprehensive marketing analytics solution like Improvado, which streamlines the entire data pipeline and provides a seamless connection between Drift and Excel Power Query. This eliminates the need for manual data exports or complex integrations, and ensures accurate, up-to-date data for analysis.

By choosing Improvado, you can leverage their expertise in data extraction and load, simplifying the process of connecting Drift to Excel Power Query and enhancing your data analytics capabilities.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Drift to Excel Power Query with Improvado

Improvado is the ideal solution for connecting Drift to Excel Power Query, as it offers a range of benefits that simplify and optimize the data integration process. With Improvado, you can:

  • Automate data extraction from Drift, ensuring timely and accurate data for analysis in Excel Power Query.
  • Access a comprehensive data dictionary that includes all relevant metrics and dimensions, allowing you to customize your data imports and visualizations.
  • Benefit from a scalable and flexible solution that can handle large volumes of data and adapt to your organization's evolving needs.
  • Centralize your marketing and sales data, making it easier to analyze, visualize, and share insights across your organization.
  • Receive dedicated customer support from Improvado's team of experts, ensuring a smooth and efficient integration process.

Summary of connection Drift to Excel Power Query

In summary, connecting Drift and Excel Power Query through Improvado offers a range of benefits, including scalability, customization, high quality of customer support, the ability to process large volumes of data, and centralization of marketing and sales data. By leveraging Improvado's expertise in data integration and analytics, you can easily import and analyze your Drift data in Excel Power Query, empowering your organization to make data-driven decisions and drive growth. To learn more about how Improvado can help you connect Drift to Excel Power Query, book a call with one of their experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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