Connect Dotdigital to Tableau to Streamline Marketing Analytics

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What is Dotdigital?

Dotdigital is a leading marketing automation platform that empowers enterprise companies to create and manage engaging customer experiences across multiple channels. With its robust features, such as email marketing, SMS, social media, and web personalization, Dotdigital helps businesses streamline their marketing efforts and drive revenue growth. By leveraging data-driven insights, personalized content, and advanced segmentation, companies can tailor their marketing campaigns to target the right audience, increasing customer loyalty and retention.

What is Tableau?

Tableau is a powerful data visualization and business intelligence tool that enables enterprises to make data-driven decisions. Recognized for its user-friendly interface and drag-and-drop functionality, Tableau allows organizations to easily create interactive and shareable dashboards, transforming raw data into actionable insights. By connecting to various data sources, Tableau enables users to analyze complex data sets, identify trends, and uncover hidden patterns, ultimately improving business performance and decision-making.

Connecting Dotdigital to Tableau

Connecting Dotdigital to Tableau can be achieved by following these steps:

  • Export data from Dotdigital: Utilize Dotdigital's built-in data export functionality to extract the necessary data in a suitable format, such as CSV or Excel.
  • Prepare the data for import: Clean and format the extracted data, ensuring that it is compatible with Tableau's data requirements.
  • Import data into Tableau: Use Tableau's data connection options to import the prepared data, either through a direct connection or by uploading a saved file.
  • Create a custom data connector: Develop a custom data connector using Tableau's SDK, allowing for seamless integration with Dotdigital and real-time data synchronization.
  • Utilize pre-built connectors or APIs: Make use of available pre-built connectors or APIs that can help link Dotdigital to Tableau, such as the data connector for Tableau.
  • Choose Improvado for an easier, faster, and more efficient way to connect Dotdigital to Tableau: Improvado offers a complete data pipeline solution that covers data extraction, transformation, and visualization, making it the preferred choice for enterprises looking to streamline their marketing analytics.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Dotdigital to Tableau with Improvado

Improvado is an advanced marketing analytics platform designed for large enterprises, offering a comprehensive solution for connecting Dotdigital to Tableau. By leveraging Improvado's data extraction and load capabilities, organizations can easily import data from Dotdigital to Tableau, without the need for manual data manipulation or custom connector development. Improvado's platform supports a wide range of metrics and dimensions, ensuring that users have access to all the necessary data for their analysis. Furthermore, Improvado's scalable and customizable solution offers high-quality customer support, making it the ideal choice for businesses looking to centralize their marketing and sales data and optimize their decision-making process.

Summary of connection Dotdigital to Tableau

In summary, connecting Dotdigital and Tableau is essential for enterprises seeking to leverage the power of data-driven marketing and business intelligence. By choosing Improvado as their data pipeline solution, organizations can benefit from a scalable, customizable, and efficient way to centralize and visualize their marketing data. With its robust features, such as the ability to process large volumes of data, high-quality customer support, and seamless integration with both Dotdigital and Tableau, Improvado is the preferred choice for businesses looking to elevate their marketing analytics. To learn more about how Improvado can help you connect Dotdigital to Tableau, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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