Data sources
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Brandwatch

Connect Brandwatch Data — Social Sentiment Decoded

Extract mention volumes, sentiment scores, and brand health metrics from Brandwatch. Feed social listening insights to your data warehouse or dashboards.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Extract Brandwatch social listening data

Improvado connects to Brandwatch's API to extract brand mentions, sentiment analysis, influencer data, and social engagement metrics automatically. Track brand perception across social platforms, news sites, and forums without manual report exports. Your social listening data flows to your data warehouse or BI tools on your preferred schedule. Combine Brandwatch insights with campaign performance data for complete marketing analysis.

Brandwatch Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
Brandwatch + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Unified brand and campaign analytics

Improvado's Marketing Common Data Model standardizes Brandwatch social listening data alongside advertising and marketing metrics from other platforms. See how campaign launches affect brand sentiment and mention volume in unified dashboards. Social listening insights align with Google Ads, Facebook, and other marketing data for complete brand performance analysis. Track correlation between advertising spend and brand perception changes.

Use Cases

What users ask their Brandwatch integration

Cross-channel
Correlate campaign launches with brand sentiment changes across social platforms
8 hrs → 20 min
Budget optimization
Track competitor mention volume and sentiment compared to your brand
Manual → auto
Executive reporting
Monitor influencer engagement and brand advocacy metrics over time
5 hrs → 15 min
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What Brandwatch data can Improvado extract?
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Improvado extracts brand mentions, sentiment scores, engagement metrics, influencer data, and demographic insights from Brandwatch. This includes mention volume over time, sentiment analysis, reach metrics, and source attribution. We also capture query performance and competitive analysis data.
How often does Brandwatch data refresh in my analytics tools?
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Brandwatch data typically refreshes daily, with some metrics available for more frequent updates depending on your monitoring needs. Improvado schedules extractions based on Brandwatch's API rate limits and your reporting requirements. Most social listening data is available within 24 hours.
Can I combine Brandwatch data with my advertising campaigns?
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Yes, Improvado's unified data model lets you analyze Brandwatch social listening alongside Google Ads, Facebook, and other marketing platforms. Track how campaign launches affect brand sentiment and mention volume. See complete brand performance including paid advertising and organic social conversation.
Does Improvado support custom Brandwatch queries and segments?
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Improvado extracts data from all your Brandwatch queries, categories, and custom segments. Your existing monitoring setup continues working while data flows automatically to your analytics stack. Custom sentiment rules and demographic filters are preserved in the extracted data.
What analytics platforms work with Brandwatch data from Improvado?
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Improvado sends Brandwatch data to Tableau, Power BI, Looker, and popular data warehouses like BigQuery and Snowflake. Data arrives pre-formatted for immediate analysis and visualization. You can create unified dashboards combining social listening with marketing performance.
How much historical Brandwatch data can I import?
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Historical data availability depends on your Brandwatch plan and query configuration. Most accounts provide 12-24 months of historical mention and sentiment data. Improvado extracts all available historical data during initial setup for trend analysis and benchmarking.