Connect Brandwatch to Looker to Get Analysis-Ready Data

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What is Brandwatch?

Brandwatch is a leading social media analytics platform designed for enterprise companies seeking to make informed decisions based on data-driven insights. By utilizing Brandwatch, businesses can monitor their brand's online presence, analyze customer sentiment, track competitors, and discover trending topics. With advanced features like AI-powered image recognition and customizable alerts, Brandwatch offers enterprises the ability to stay ahead of the curve and make data-driven decisions with confidence.

What is Looker?

Looker is a powerful business intelligence (BI) and data visualization platform designed to meet the needs of enterprise companies. With Looker, businesses can explore, analyze, and share real-time data insights across their organization. By leveraging Looker's advanced data modeling capabilities and flexible reporting tools, decision-makers can gain a deeper understanding of their company's performance and make informed decisions based on accurate data. By utilizing Looker, enterprise companies can optimize their operations, identify growth opportunities, and drive data-driven decision-making across all levels of the organization.

Connecting Brandwatch to Looker

Connecting Brandwatch to Looker can be achieved in several ways:

  • Using the native data connector for Looker Brandwatch. This option allows businesses to directly connect their Brandwatch data to Looker without having to rely on third-party tools or middleware. With this approach, users can easily import data from Brandwatch to Looker and start visualizing their social media analytics data in Looker.
  • Exporting data from Brandwatch in a format compatible with Looker (such as CSV or JSON), and then manually uploading the data to Looker. This method might be time-consuming, especially for larger datasets, and requires a clear understanding of the data structures and formats used by both platforms.
  • Using a third-party ETL (Extract, Transform, Load) tool to automate the process of data extraction, transformation, and loading from Brandwatch to Looker. This option might involve additional costs and maintenance, but it can save time and ensure data consistency.
  • Utilizing Improvado as an all-in-one solution to connect Brandwatch and Looker. Improvado simplifies the process by providing a seamless integration, eliminating the need for manual data exports and complex data transformations. With Improvado, businesses can focus on analyzing and visualizing their Brandwatch data in Looker, rather than dealing with the technical challenges of connecting the two platforms.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Brandwatch to Looker with Improvado

Improvado is the ideal choice for connecting Brandwatch to Looker due to its comprehensive data pipeline solution that covers data extraction, transformation, normalization, and visualization. With Improvado, businesses can easily extract data from Brandwatch and load it into Looker, ensuring a seamless integration between the two platforms. Moreover, Improvado's robust data connector for Looker Brandwatch is designed to process large volumes of data, making it perfect for enterprise companies with extensive data requirements.

By choosing Improvado, businesses benefit from its scalability, customization, and high-quality customer support. With the ability to centralize marketing and sales data, enterprise companies can streamline their analytics processes and gain a comprehensive view of their performance. Additionally, Improvado enables businesses to connect multiple data sources, simplifying data management and providing a unified view of marketing efforts across various platforms.

Summary of connection Brandwatch to Looker

In summary, connecting Brandwatch and Looker can be achieved in several ways, with Improvado being the best solution for this integration. By leveraging Improvado's seamless data pipeline, enterprise companies can easily visualize their Brandwatch data in Looker, gaining valuable insights to drive data-driven decisions. With benefits such as scalability, customization, high-quality customer support, and the ability to process large volumes of data, Improvado is the ideal choice for connecting Brandwatch to Looker. To learn more about how Improvado can help your business, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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