Connect Bing Webmaster Tools to MS Excel for Unbiased Marketing Insights

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What is Bing Webmaster Tools?

Bing Webmaster Tools is a free service offered by Microsoft that helps enterprises monitor and maintain their websites' presence in the Bing search engine. It provides valuable insights into site performance, search keywords, and search traffic. By leveraging Bing Webmaster Tools, large enterprises can optimize their websites for better search engine rankings, improve user experience, and ultimately drive more revenue.

What is MS Excel?

MS Excel is a widely-used spreadsheet program that is part of the Microsoft Office suite. It allows users to create, edit, and analyze data in a tabular format, making it an essential tool for enterprises to manage and interpret large volumes of data. MS Excel provides a range of features, including data sorting, filtering, charting, and the ability to perform complex calculations using formulas. Enterprises benefit from using MS Excel for data analysis, financial modeling, and decision-making processes.

Connecting Bing Webmaster Tools to MS Excel

There are several ways to connect Bing Webmaster Tools to MS Excel:

  • Export data directly from Bing Webmaster Tools by downloading a CSV file and importing it into MS Excel.
  • Use the Bing Webmaster Tools API to extract data and import it into MS Excel using a custom-built connector or a third-party tool.
  • Utilize a data connector for MS Excel, which automates the process of extracting and loading data from Bing Webmaster Tools to MS Excel.
  • Take advantage of a third-party platform, like Improvado, which not only connects Bing Webmaster Tools to MS Excel but also offers a comprehensive marketing analytics solution, covering the entire data pipeline from data extraction to data normalization and visualization.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Bing Webmaster Tools to MS Excel with Improvado

Improvado is an advanced marketing analytics platform built for large enterprises, offering the best solution for connecting Bing Webmaster Tools to MS Excel. Compared to other methods, Improvado provides a seamless integration process, eliminating the need for manual data exports and imports or custom-built connectors.

With Improvado, you can centralize all your marketing data, including data from Bing Webmaster Tools, to create customizable dashboards and visualizations in MS Excel. The platform automatically extracts metrics and dimensions from various data sources and normalizes the data for easy analysis and visualization.

Improvado also offers excellent customer support, ensuring a smooth onboarding process and ongoing assistance to help you make the most out of your marketing analytics solution. Large enterprises can benefit from Improvado's ability to process large volumes of data, making it the ideal choice for connecting Bing Webmaster Tools to MS Excel.

Summary of connection Bing Webmaster Tools to MS Excel

In summary, connecting Bing Webmaster Tools to MS Excel allows enterprises to analyze and visualize their search performance data more effectively. Improvado offers the best solution for this integration, providing a scalable, customizable, and easy-to-use platform.

Improvado's advanced marketing analytics solution covers the entire data pipeline, from data extraction to data normalization and visualization, allowing enterprises to centralize their marketing and sales data. Additionally, the platform's ability to process large volumes of data, combined with high-quality customer support, makes it the perfect choice for large enterprises looking to book a call and connect Bing Webmaster Tools to MS Excel.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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