Data sources
/
Amplitude

Integrate Amplitude — Product Analytics Unified

Extract user behavior, funnel conversions, and cohort data from Amplitude. Merge product analytics with marketing data in Databricks or Tableau.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect Amplitude through direct integration

Improvado connects to Amplitude's APIs to extract your complete product analytics dataset. Pull user events, conversion funnels, cohort analysis, retention metrics, and custom event properties automatically. The integration refreshes every 30 minutes, keeping your product analytics current with user behavior changes. No manual report exports or data compilation required.

Amplitude Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
Amplitude + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Unified user data across the customer journey

Improvado's Marketing Common Data Model normalizes Amplitude data with your marketing and sales platforms. Combine product usage patterns with acquisition costs, user engagement with revenue data, and retention metrics with customer lifetime value. Track complete user journeys from first marketing touch through product adoption and expansion. Measure how product features impact business metrics and marketing ROI.

Use Cases

What users ask their Amplitude integration

Cross-channel
Analyze user behavior patterns and feature adoption across product releases and cohorts
6 hrs → 18 min
Budget optimization
Connect product engagement metrics to revenue and customer lifetime value analysis
Manual → auto
Executive reporting
Create executive dashboards combining user growth, retention, and business KPIs
5 hrs → 12 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

No items found.
No items found.

You can analyze data from 500+ data sources

No items found.
G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What Amplitude data does Improvado extract?
+
Improvado extracts user events, event properties, user properties, cohort data, funnel analysis, retention metrics, and revenue data. We also pull custom events, A/B test results, and user segments you've defined in Amplitude.
How frequently does the Amplitude integration update?
+
The integration refreshes every 30 minutes by default to capture new user events and updated analytics. You can adjust this frequency based on your analysis needs while respecting Amplitude's API limits.
Can I extract custom events and properties from Amplitude?
+
Yes, Improvado automatically detects and extracts all custom events and properties you track in Amplitude. This includes user properties, event parameters, and any custom taxonomy your product team has implemented.
Which destinations support Amplitude product data?
+
Amplitude data flows into BigQuery, Snowflake, Redshift, Azure Synapse, Tableau, Power BI, and Looker. The data arrives pre-structured for product analytics dashboards and user behavior analysis.
Does the integration include cohort and retention data?
+
Yes, Improvado extracts cohort analysis, retention curves, and user lifecycle data from Amplitude. This enables long-term user behavior analysis and product-market fit measurement in your data warehouse.
How much Amplitude history can I analyze?
+
Improvado extracts your complete Amplitude event history based on your plan's data retention limits. This typically includes months to years of user behavior data for comprehensive product analytics and trend analysis.