Data sources
/
Moz

Moz Data Integration | SEO Metrics Centralized

Pull keyword rankings, domain authority, and backlink data from Moz Pro. Automatically deliver SEO insights to your reporting dashboard or data warehouse.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect Moz to your data warehouse automatically

Improvado extracts SEO data from Moz through secure API connections, pulling keyword rankings, domain authority scores, backlink profiles, and SERP analysis. The platform automatically refreshes your data on schedules you define, from hourly to weekly updates. No manual CSV downloads or API coding required. Your Moz metrics flow directly into BigQuery, Snowflake, Redshift, or your preferred data destination.

Moz Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
Moz + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Unify Moz data with your marketing ecosystem

Improvado's Marketing Common Data Model normalizes Moz SEO metrics alongside data from Google Ads, Facebook, and 500+ other platforms. Compare organic keyword performance against paid search campaigns in a single dashboard. Track how domain authority improvements correlate with conversion rates from your CRM. Build comprehensive marketing attribution models that include SEO performance as a key driver.

Use Cases

What users ask their Moz integration

Cross-channel
Compare organic keyword rankings with Google Ads performance in unified dashboards
6 hrs → 20 min
Budget optimization
Track domain authority changes against traffic and conversion improvements
Manual → auto
Executive reporting
Create executive SEO reports combining Moz metrics with business outcomes
4 hrs → 10 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What Moz data can Improvado extract?
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Improvado extracts keyword rankings, domain authority scores, page authority metrics, backlink data, SERP analysis, and competitive research data from Moz. All metrics are pulled with historical data and can be refreshed automatically on your preferred schedule.
How often does Improvado sync Moz data?
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You can set refresh schedules from hourly to weekly depending on your needs. Most SEO teams refresh Moz data daily or weekly since keyword rankings and domain authority metrics don't change as frequently as paid advertising data.
Can I combine Moz data with Google Search Console?
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Yes, Improvado normalizes both Moz and Google Search Console data through the Marketing Common Data Model. You can compare Moz keyword difficulty scores with actual Google Search Console click-through rates and impressions in unified reports.
Does Improvado require Moz Pro subscription?
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Yes, you need an active Moz Pro subscription with API access to connect through Improvado. The integration uses Moz's official API to extract your account data securely.
Where can I send Moz data through Improvado?
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Improvado loads Moz data into BigQuery, Snowflake, Redshift, Azure Synapse, and other data warehouses. You can also connect directly to Tableau, Power BI, Looker, and other BI tools for immediate visualization.
How does Improvado handle Moz API rate limits?
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Improvado manages API rate limits automatically, queuing requests and optimizing data extraction to stay within Moz's limits. You don't need to worry about API errors or failed data pulls due to rate limiting.