Connect Mailchimp to Chartio for Real-Time Data Flow

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What is Mailchimp?

Mailchimp is a powerful marketing automation platform that enables large enterprises to create and manage email marketing campaigns effectively. With its comprehensive suite of tools, Mailchimp helps organizations segment their audience, design and send email templates, track performance, and optimize campaigns for better results. By leveraging Mailchimp, businesses can streamline their marketing efforts, boost customer engagement, and drive higher ROI.

What is Chartio?

Chartio is an intuitive business intelligence (BI) platform designed for enterprise-scale data visualization and analysis. By providing users with a user-friendly interface and a wide range of data connectors, Chartio enables organizations to quickly create and customize interactive dashboards, reports, and charts. With its robust data analysis capabilities, Chartio helps enterprises gain valuable insights, make data-driven decisions, and ultimately improve their overall performance.

Connecting Mailchimp to Chartio

To connect Mailchimp to Chartio, follow these steps:

  • Create an API key in Mailchimp: Log in to your Mailchimp account, navigate to the Account settings, and generate a new API key.
  • Add Mailchimp as a data source in Chartio: Log in to your Chartio account, go to the Data Sources page, and click on the "Add Data Source" button. Choose Mailchimp from the list of connectors, and enter the API key you generated earlier.
  • Configure the connection settings: Select the Mailchimp data you want to import, set up the connection frequency, and choose the destination schema and table.
  • Map Mailchimp data to Chartio: Define the relationships between Mailchimp fields and Chartio dimensions and metrics. This step is crucial for accurate data visualization and analysis.
  • Build your Mailchimp dashboard in Chartio: Once the data is imported, use Chartio's drag-and-drop interface to create visualizations, set up filters, and design a customized Mailchimp dashboard.
  • Alternatively, use Improvado to simplify the entire process: By leveraging Improvado's data extraction and load capabilities, you can easily connect Mailchimp to Chartio without manual configuration or coding.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Mailchimp to Chartio with Improvado

Improvado is the best solution for connecting Mailchimp to Chartio because it offers a seamless, scalable, and customizable approach to data integration. With Improvado, you can automate the process of extracting, transforming, and loading data from Mailchimp to Chartio, ensuring that your data is always up-to-date and accurate. Furthermore, Improvado provides a comprehensive list of metrics and dimensions that can be automatically extracted from Mailchimp, allowing you to easily visualize and analyze your marketing data in Chartio. By choosing Improvado, you not only save time and resources but also gain access to high-quality customer support and a platform that can handle large volumes of data.

Summary of connection Mailchimp to Chartio

In summary, connecting Mailchimp and Chartio is a powerful way to centralize your marketing and sales data, and gain valuable insights that drive better decision-making. By leveraging Improvado's advanced data integration capabilities, you can streamline the process of connecting Mailchimp to Chartio, and enjoy the benefits of scalability, customization, high-quality customer support, and the ability to process large volumes of data. To learn more about how Improvado can help you connect Mailchimp to Chartio, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
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Activision relies fully on Improvado for its marketing dashboard.

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