Connect Instagram Ads to Looker to Make Data-Driven Decisions

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What is Instagram Ads?

Instagram Ads is a powerful advertising platform that allows enterprise companies to reach their target audience through visually engaging content. Businesses can create and manage ads to increase brand awareness, drive website traffic, and generate leads or sales. With a variety of ad formats such as photo, video, carousel, and stories, Instagram Ads provide a versatile and highly targeted advertising solution for large enterprises.

What is Looker?

Looker is a modern data platform that enables enterprise companies to access, visualize, and analyze their data in real-time. With its powerful data modeling capabilities, Looker allows businesses to create customized reports and dashboards, leading to data-driven decision making. By leveraging Looker, large enterprises can uncover valuable insights, optimize processes, and drive growth across departments and teams.

Connecting Instagram Ads to Looker

Connecting Instagram Ads to Looker can be achieved in several ways:

  • Using a pre-built Instagram Ads Looker connector or Looker data connector, which can simplify the process of importing data from Instagram Ads to Looker.
  • Building a custom data connector for Looker Instagram Ads by leveraging Looker's API and Instagram Ads API, allowing for a more tailored solution that fits the specific needs of your organization.
  • Utilizing a third-party data integration tool to sync Instagram Ads with Looker, which can automate the process of data extraction, transformation, and loading (ETL).
  • Manually exporting Instagram Ads data and importing it into Looker, although this method is less efficient and may be time-consuming when dealing with large volumes of data.
  • Choosing Improvado as an all-in-one solution, which combines data extraction, transformation, and visualization for a seamless connection between Instagram Ads and Looker. Improvado's data extraction and load capabilities make it an ideal choice for organizations seeking an efficient and automated data pipeline.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Instagram Ads to Looker with Improvado

Improvado is the best solution for connecting Instagram Ads to Looker, as it offers several key advantages over alternative methods:

  • Scalability: Improvado can handle large volumes of data, ensuring that your marketing analytics remain reliable and up-to-date as your organization grows.
  • Customization: With Improvado, you have the flexibility to select the specific metrics and dimensions that are most relevant to your organization's needs, enabling a tailored approach to data analysis.
  • High-quality customer support: Improvado's team of experts is available to assist with any questions or issues that may arise during the data integration process.
  • Data centralization: Improvado allows you to easily connect and centralize data from multiple marketing and sales platforms, facilitating a more comprehensive view of your organization's performance.

Summary of connection Instagram Ads to Looker

In summary, connecting Instagram Ads and Looker is a crucial step for enterprise companies looking to make data-driven decisions based on their marketing efforts. By leveraging Improvado's scalable, customizable, and fully supported data integration solution, businesses can streamline the process of extracting, transforming, and visualizing their Instagram Ads data in Looker. This centralized approach to marketing analytics empowers organizations to optimize campaigns, uncover valuable insights, and drive growth. Book a call with an Improvado expert to learn more about how connecting Instagram Ads and Looker can benefit your business.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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