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GA4 user behavior, conversion events, and audience data sync to your data warehouse. Combine web analytics with ad spend in Power BI dashboards.
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Improvado connects directly to Google Analytics 4's API to extract website analytics data automatically. The platform pulls traffic metrics, conversion events, user behavior data, and ecommerce tracking from all your GA4 properties. Data refreshes occur every 15 minutes to 4 hours based on your account size and sync preferences. No manual CSV downloads, complex GA4 API configuration, or sampling limitations.
Improvado normalizes GA4 data through the Marketing Common Data Model (MCDM), ensuring consistent metrics across your entire marketing stack. Website performance data from GA4 aligns with campaign metrics from Google Ads, Facebook, email platforms, and other tools in unified dashboards. This standardization eliminates discrepancies between GA4 and advertising platform reporting. Teams can analyze complete customer journeys from ad click to website conversion with accurate attribution.
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Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.
Connect multiple data sources and analyze them as if they were a single database.
Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.
You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse
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Auditing procedure that ensures secure management of data.
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Complies with Health Insurance Portability
and Accountability Act (HIPAA)
General Data Protection Regulation (GDPR) Certified
Complies with California Consumer Privacy Act (CCPA)
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.
If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.
Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.
Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms
They are willing to go the extra mile to attend to your query and help to the best they can.
Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.
They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms
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