Data sources
/
Gong

Gong Data Integration | Connect Sales Call Analytics

Connect Gong conversation analytics to your analytics warehouse through Improvado's automated integration. Extract call transcripts, deal insights, and sales performance data for comprehensive revenue operations.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect Gong to your data warehouse

Improvado connects to Gong through secure API authentication to extract conversation analytics, call transcripts, and deal insights. Our platform automatically handles data pagination and processes large volumes of sales conversation data efficiently. Data syncs run on customizable schedules, from hourly to daily, keeping your revenue operations analytics current. Configure your connection through our visual interface with guided API key setup.

Gong Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
Gong + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Unified sales data across all platforms

Improvado normalizes Gong data using our Marketing Common Data Model (MCDM), standardizing call metrics, deal stages, and conversation insights. This allows you to combine Gong data with CRM systems like Salesforce or HubSpot for complete revenue analytics. Compare sales performance across different tools using consistent field names and formats. Build comprehensive RevOps analytics that span your entire sales and marketing stack.

Use Cases

What users ask their Gong integration

Cross-channel
Analyze call sentiment and topics to identify winning sales conversation patterns
6 hrs → 20 min
Budget optimization
Track deal progression and conversation quality to optimize sales processes
8 hrs → 25 min
Executive reporting
Generate executive reports on sales team performance and conversation insights
5 hrs → 18 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What Gong data can Improvado extract?
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Improvado extracts call transcripts, conversation analytics, deal insights, and sales performance metrics. We also collect participant information, call duration, sentiment scores, and topic analysis. All data respects Gong's privacy and security configurations.
How does Improvado handle Gong call transcript data?
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Improvado extracts call transcripts while maintaining speaker attribution and timestamp information. We preserve conversation structure and metadata for analysis. Transcript data is encrypted and handled according to your organization's privacy policies.
Can I combine Gong data with my CRM system?
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Yes, Improvado normalizes data from Gong, Salesforce, HubSpot, and other sales tools using standardized field names. You can correlate conversation insights with deal outcomes and pipeline metrics. This enables comprehensive revenue operations analysis across your entire sales stack.
How often does Improvado sync Gong conversation data?
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You can schedule syncs from hourly to weekly based on your call volume and analysis needs. Most sales teams refresh Gong data daily to track recent conversations and deal updates. Real-time syncing is available for high-velocity sales organizations.
Does Improvado extract Gong's AI-generated insights?
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Yes, Improvado extracts Gong's conversation intelligence including sentiment analysis, topic detection, and deal risk scores. We also collect competitor mentions, next steps, and call summaries. This preserves Gong's AI insights for further analysis in your data warehouse.
What privacy controls apply to Gong data extraction?
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Improvado respects all Gong privacy settings and user permissions configured in your account. We only extract data your API credentials can access. You can configure additional filters to exclude sensitive conversations or specific users during setup.