Connect Commercetools to Tableau Without SQL

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What is Commercetools?

Commercetools is a modern, cloud-based eCommerce platform that enables large enterprises to create unique and engaging digital commerce experiences. With its headless architecture and API-first approach, Commercetools offers businesses the flexibility to connect with various front-end applications, allowing them to adapt and scale their commerce operations as needed. Companies using Commercetools benefit from its modular design, which streamlines development and ensures seamless integration with other systems.

What is Tableau?

Tableau is a powerful data visualization and business intelligence tool used by enterprises to analyze, visualize, and share data. With its intuitive drag-and-drop interface, Tableau makes it easy for users to create interactive dashboards and reports, helping them uncover insights and make data-driven decisions. Companies using Tableau benefit from its ability to handle large data sets, connect to multiple data sources, and customize visualizations to meet specific business needs.

Connecting Commercetools to Tableau

Connecting Commercetools to Tableau can be achieved in several ways:

  • Using the native Tableau data connector for Commercetools, if available, to directly import data from Commercetools to Tableau.
  • Exporting data from Commercetools in a supported format, such as CSV or Excel, and then importing it into Tableau for analysis and visualization.
  • Developing a custom solution using Commercetools APIs to extract data and load it into Tableau. This approach might require programming skills and knowledge of both APIs.
  • Using a third-party data integration platform to synchronize data between Commercetools and Tableau. These platforms often provide pre-built connectors and simplified data mapping capabilities, making the integration process more manageable.
  • Opting for Improvado, an advanced marketing analytics platform that covers the entire data pipeline, from data extraction and transformation to visualization. This solution offers a more seamless and efficient way to connect Commercetools to Tableau compared to other methods.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Commercetools to Tableau with Improvado

Improvado is the best solution for connecting Commercetools to Tableau for several reasons:

  • Improvado provides a pre-built Commercetools Tableau connector, eliminating the need for custom development and reducing the time it takes to set up the integration.
  • With Improvado, you can automatically extract a wide range of metrics and dimensions from Commercetools, ensuring that you have access to all the data you need for your analysis.
  • Improvado's platform is designed for large enterprises, ensuring that it can handle the volume and complexity of data that comes with connecting Commercetools to Tableau.
  • Improvado offers exceptional customer support, ensuring that you have the assistance you need to successfully integrate Commercetools and Tableau.

Summary of connection Commercetools to Tableau

In conclusion, connecting Commercetools and Tableau is a great way to bring your eCommerce data to life through powerful visualizations and in-depth analysis. By using Improvado, you can take advantage of a seamless integration experience that offers scalability, customization, high-quality customer support, and the ability to process large volumes of data. Moreover, with Improvado's complete data pipeline, you can centralize your marketing and sales data, making it easier to derive insights and make data-driven decisions. To get started with connecting Commercetools to Tableau using Improvado, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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