Connect Campaign Monitor to Metabase to Eliminate Human Error

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What is Campaign Monitor?

Campaign Monitor is a powerful email marketing platform designed to help large enterprises create, manage, and track their email campaigns effectively. It offers robust features such as automation, segmentation, and personalization, which allow companies to deliver highly targeted messages to their audience. By using Campaign Monitor, enterprises can improve customer engagement, increase conversion rates, and gain valuable insights into their marketing performance.

What is Metabase?

Metabase is an open-source business intelligence (BI) and data visualization tool that simplifies data analysis for enterprise companies. With its user-friendly interface and powerful analytics capabilities, Metabase enables organizations to easily explore their data, create interactive dashboards, and share insights with their teams. By leveraging Metabase, companies can make data-driven decisions, identify trends, and optimize their business processes for better performance and growth.

Connecting Campaign Monitor to Metabase

Connecting Campaign Monitor to Metabase can be achieved in several ways:

  • Develop a custom data connector: Build a custom API integration to sync data from Campaign Monitor to Metabase. This method requires technical expertise and may involve ongoing maintenance as API updates occur.
  • Utilize a third-party data connector: Several third-party tools are available for connecting Campaign Monitor with Metabase. Although these tools may simplify the process, they may also have limitations in terms of data accuracy, customization, and scalability.
  • Manual data export and import: Export data from Campaign Monitor and import it into Metabase using CSV or Excel formats. This method can be time-consuming and may not be suitable for large volumes of data or real-time analysis.
  • Use Improvado: Improvado is an advanced marketing analytics platform that offers an efficient way to extract and load data from Campaign Monitor to Metabase. With Improvado, you can easily centralize your marketing data and visualize it in Metabase for better decision-making.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Campaign Monitor to Metabase with Improvado

Improvado is the best solution for connecting Campaign Monitor to Metabase because it offers a seamless, scalable, and customizable integration experience. With Improvado, you can automate the data extraction process and easily access various metrics and dimensions from your Campaign Monitor account. By integrating Campaign Monitor and Metabase through Improvado, you can benefit from faster data synchronization, better data accuracy, and the ability to process large volumes of data without any manual effort. Additionally, Improvado provides a high level of customer support to ensure a smooth integration process.

Summary of connection Campaign Monitor to Metabase

In summary, connecting Campaign Monitor and Metabase is essential for enterprises seeking to centralize their marketing data and gain valuable insights. Improvado offers a comprehensive solution for this integration, providing scalability, customization, high-quality customer support, and the ability to process large volumes of data. By leveraging Improvado, you can centralize your marketing and sales data and visualize it in Metabase, empowering your organization to make data-driven decisions. To learn more about how Improvado can help your business, book a call with one of their experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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