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Call volume, source tracking, and conversion data from CallTrackingMetrics syncs to your warehouse. Connect phone leads to digital campaigns.
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Improvado connects to CallTrackingMetrics via API to extract call tracking data, conversation analytics, lead scoring, and attribution metrics. Our platform automatically syncs data every hour, capturing inbound call volume, call duration, conversion outcomes, and source attribution without manual CSV downloads. The integration handles complex call routing data and conversation intelligence insights across all your tracking numbers.
CallTrackingMetrics data gets standardized through Improvado's Marketing Common Data Model, aligning call attribution with digital marketing performance from Google Ads, Facebook, and other platforms. Traffic sources, campaign attribution, and conversion events use consistent naming across all marketing channels. This unified approach enables accurate ROI calculation by connecting phone conversions to their original digital touchpoints.
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Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.
Connect multiple data sources and analyze them as if they were a single database.
Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.
You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse
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Auditing procedure that ensures secure management of data.
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Complies with Health Insurance Portability
and Accountability Act (HIPAA)
General Data Protection Regulation (GDPR) Certified
Complies with California Consumer Privacy Act (CCPA)
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.
If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.
Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.
Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms
They are willing to go the extra mile to attend to your query and help to the best they can.
Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.
They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms
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