Connect Braze to Excel Power Query Automatically

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What is Braze?

Braze is a comprehensive customer engagement platform that enables enterprise companies to deliver personalized marketing messages across various channels, such as email, push notifications, and in-app messaging. By leveraging real-time data and artificial intelligence, Braze helps brands build strong relationships with their customers, resulting in increased engagement, retention, and revenue. With its powerful segmentation and automation capabilities, enterprise companies benefit from targeted and timely communication, ultimately enhancing the overall customer experience.

What is Excel Power Query?

Excel Power Query is a data transformation and integration tool within Microsoft Excel that allows users to combine, clean, and manipulate data from various sources. With its user-friendly interface, enterprise companies benefit from increased efficiency and productivity in data analysis. Excel Power Query simplifies the process of consolidating large datasets and automating repetitive tasks, enabling users to focus on driving insights and making data-driven decisions. This versatile tool is particularly valuable for marketing and analytics teams, providing them with the ability to seamlessly transform and visualize data within Excel.

Connecting Braze to Excel Power Query

Connecting Braze to Excel Power Query can be achieved in several ways:

  • Using the Braze API to extract data and import it into Excel Power Query manually or through custom-built scripts.
  • Exporting data from Braze as a CSV file and importing it into Excel Power Query using the built-in "Get Data" functionality.
  • Utilizing third-party data connectors that facilitate the connection between Braze and Excel Power Query, such as the Improvado data extraction and load solution. This approach simplifies the process and eliminates the need for manual data processing or custom script development.

While the above methods are viable, using Improvado offers distinct advantages over the other approaches. Improvado automates the entire process of extracting and loading data from Braze to Excel Power Query, ensuring accurate, up-to-date, and consistent data across your organization. Additionally, Improvado provides a wide range of metrics and dimensions that can be automatically extracted from Braze, enabling you to create robust and insightful dashboards in Excel Power Query.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Braze to Excel Power Query with Improvado

Improvado is the best solution for connecting Braze to Excel Power Query due to its scalability, customization, and ability to handle large volumes of data. By automating the entire data pipeline, Improvado eliminates the need for time-consuming manual data processing and allows you to centralize marketing and sales data from various sources. Furthermore, Improvado offers high-quality customer support to ensure a seamless integration and ongoing success with your data visualization efforts. Ultimately, using Improvado to connect Braze and Excel Power Query empowers your marketing and analytics teams to make data-driven decisions with ease and confidence.

Summary of connection Braze to Excel Power Query

In conclusion, connecting Braze to Excel Power Query is made simple and efficient with the help of Improvado. This advanced marketing analytics platform offers a complete data pipeline, from data extraction to data transformation, normalization, and visualization. By choosing Improvado, you benefit from scalability, customization, high-quality customer support, and the ability to process large volumes of data, all while centralizing your marketing and sales data. To learn more about how Improvado can help you connect Braze and Excel Power Query, book a call with their team of experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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