Connect Amazon Vendor Central to Looker Automatically

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What is Amazon Vendor Central?

Amazon Vendor Central is a platform used by large enterprises to sell products directly to Amazon on a wholesale basis. By utilizing Amazon Vendor Central, companies can benefit from increased visibility, streamlined operations, and access to Amazon's vast customer base. This platform helps enterprises optimize their sales and marketing strategies while reducing the complexity of managing multiple sales channels.

What is Looker?

Looker is a powerful data visualization and business intelligence tool designed for large enterprises. Looker enables users to analyze and explore data from multiple sources, providing valuable insights to drive business decisions. With its customizable dashboards and advanced data modeling capabilities, Looker helps enterprises uncover hidden trends, identify opportunities for growth, and make data-driven decisions, ultimately improving their bottom line.

Connecting Amazon Vendor Central to Looker

Connecting Amazon Vendor Central to Looker can be done through several steps:

  • Export data from Amazon Vendor Central: This involves downloading reports and data files from the platform, including sales, inventory, and marketing data.
  • Prepare and transform the data: Clean, structure, and format the data to ensure compatibility with Looker.
  • Load data into a data warehouse: Import the prepared data into a data warehouse, such as Amazon Redshift or Google BigQuery, for centralized storage and easy access.
  • Connect Looker to the data warehouse: Set up a connection between the data warehouse and Looker, allowing Looker to access the data for visualization and analysis.
  • Create custom charts and dashboards in Looker: Visualize Amazon Vendor Central data by building custom charts, reports, and dashboards in Looker.
  • Alternatively, use Improvado: Rather than handling the data extraction, transformation, and loading processes manually, consider using Improvado to automate and streamline the entire process of connecting Amazon Vendor Central to Looker.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Amazon Vendor Central to Looker with Improvado

Improvado is the best solution for connecting Amazon Vendor Central to Looker, as it offers a complete data pipeline that handles data extraction, transformation, and visualization. With Improvado, you can automatically extract and load data from Amazon Vendor Central to Looker, saving time and reducing the risk of errors. Additionally, Improvado provides a comprehensive list of metrics and dimensions that can be automatically extracted from Amazon Vendor Central, making it easier to create custom reports and dashboards in Looker.

Improvado also offers advanced features such as data normalization and transformation, allowing you to combine and analyze data from multiple sources in a unified format. Plus, with Improvado's exceptional customer support and scalability, your organization can benefit from a seamless and efficient data integration process.

Summary of connection Amazon Vendor Central to Looker

In summary, connecting Amazon Vendor Central and Looker can greatly benefit large enterprises by providing valuable insights and data-driven decision-making. Improvado offers an efficient and reliable solution for this integration, with features such as scalability, customization, high-quality customer support, and the ability to process large volumes of data. By leveraging Improvado to centralize marketing and sales data, organizations can optimize their strategies and drive growth. To learn more about how Improvado can help your business, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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