Rockerbox vs Improvado: Which Is Right for Enterprise Marketing Teams? (2026)

Rockerbox and Improvado solve different parts of the marketing analytics stack. Rockerbox is a measurement platform — it attributes conversions across touchpoints, models marketing mix, and runs incrementality tests. Improvado is a data infrastructure platform — it extracts, transforms, governs, and delivers marketing data from 500+ sources into your warehouse and BI tools. Both serve enterprise marketing teams, but they address fundamentally different jobs. This page breaks down when each tool wins.

Rockerbox vs Improvado: Attribution Depth or Infrastructure Breadth?

Rockerbox tells you which channels drove revenue. Improvado makes sure the data feeding that analysis is clean, unified, and ready to use — across marketing, sales, and finance. Same starting point, entirely different destination.

Quick Verdict

Feature Comparison: Rockerbox vs Improvado

Feature comparison: Improvado vs Rockerbox (updated February 2026)

What Sets These Platforms Apart

Rockerbox Measures — Improvado Builds the Foundation

Rockerbox is a measurement layer. It aggregates marketing data, de-duplicates conversions, and applies attribution models to answer: which channels drove revenue? Multi-touch attribution, marketing mix modeling, and incrementality testing are its core strengths. But it doesn't extract or transform your data — it assumes that infrastructure already exists.

Improvado is the infrastructure. It connects to 500+ sources, extracts 46,000+ marketing metrics and dimensions, transforms the data with marketing-specific logic (campaign naming convention parsing, multi-currency conversion, cross-brand normalization), and delivers it into your warehouse or BI tool. Attribution is one capability within a much broader platform.

The architectural difference matters when you're deciding what to build in-house versus buy. If your team already has clean pipelines feeding a data warehouse, Rockerbox adds sophisticated measurement on top of that foundation. If you're still wrestling with inconsistent campaign names, manual CSV downloads, and engineers writing custom API scripts every time a platform deprecates an endpoint — Improvado solves the layer below attribution.

Improvado review

“Improvado handles everything. If it's a data source of any kind, either there's a connector for it, or we get one created.”

Beau Payne

Improvado Transforms Your Data — Rockerbox Doesn't

Rockerbox doesn't offer data transformation. Campaign naming inconsistencies, multi-currency complexity, cross-brand normalization — none of this gets solved automatically. You'll need to clean your data before it reaches Rockerbox, or accept that your attribution model is working with messy inputs.

Improvado includes a transformation layer as a native capability. The Marketing Cloud Data Model (MCDM) provides pre-built, marketing-specific schemas. Automated naming convention parsing segments campaigns by geography, audience, and tactic without manual cleanup. Multi-currency conversion happens in the transformation layer — global rollups are accurate by default. The platform offers both a no-code interface for marketers and full SQL access for engineers.

This difference compounds over time. Teams using Rockerbox either accept attribution based on inconsistent data, or they hire data engineers to build the transformation logic externally — often in DBT or custom warehouse scripts. Teams using Improvado get transformation as part of the same platform that extracts their data.

Improvado review

“Once the data's flowing and our recipes are good to go—it's just set it and forget it. We never have issues with data timing out or not populating in GBQ. We only go into the platform now to handle a backend refresh if naming conventions change or something. That's it.”

Tyler Corcoran

Only Improvado Offers Marketing Data Governance

Rockerbox has no governance layer. It doesn't monitor whether campaigns follow naming conventions, whether budgets are pacing correctly, or whether new campaigns include required UTM parameters before launch. You find out about data quality issues after they've already polluted your reports.

Improvado includes Marketing Data Governance as a core capability. Over 250 pre-built rules monitor adherence to campaign, operational, and business data guidelines. Plain-English rule definitions (not code) mean marketers can configure governance without engineering support. Pre-launch budget validation catches errors before campaigns go live. Alerts flag CPC spikes, missing UTM parameters, or naming convention violations in real time.

For enterprise teams managing hundreds of campaigns across multiple regions and brands, governance is what separates clean insights from noisy dashboards. Rockerbox measures the data you give it. Improvado ensures the data is trustworthy before it reaches any analysis.

Rockerbox Covers Marketing — Improvado Unifies the Business

Rockerbox integrates with 100+ platforms, all focused on marketing and advertising. That's sufficient if marketing data is the only question you're trying to answer. It's insufficient when the CFO asks you to blend marketing spend with sales pipeline data from Salesforce, revenue data from Stripe, and customer support metrics from Zendesk.

Improvado connects to 500+ sources across marketing, CRM, ERP, finance, and operations. You can build a unified dataset that blends paid channel performance, organic traffic, CRM pipeline data, and revenue outcomes — all in one governed environment. That's the difference between a marketing attribution tool and a marketing data platform.

When your board asks "what's working," Improvado lets you tell a cohesive story. Rockerbox tells you which ads drove conversions. Improvado shows you how those conversions moved through the pipeline, closed into revenue, and compared against customer acquisition cost targets — because all that data lives in the same platform.

Improvado review

“Improvado allows us to have all information in one place for quick action. We can see at a glance if we're on target with spending or if changes are needed—without having to dig into each platform individually.”

Kasia Pasich

Data Analyst

Dedicated CSM vs. Ticket-Only Support

Rockerbox offers enterprise support during business hours. Reviews on G2 highlight the quality of support (98% rating), but the model is reactive — you submit a ticket, you get a response. There's no dedicated account manager proactively monitoring your data pipelines or suggesting optimizations based on your specific use case.

Improvado includes a dedicated Customer Success Manager and professional services as part of the platform — not as an add-on. Your CSM holds weekly meetings, proactively monitors connector health, and escalates issues before they impact your reporting. The support model is a partnership, not a help desk.

For teams managing complex, multi-source data environments, the support difference is material. When an API breaks or a new connector needs to be built, you're not waiting in a queue. You have a direct line to the team responsible for keeping your data flowing.

When to Choose Rockerbox

Rockerbox is the right choice in specific scenarios where attribution depth is the priority and data infrastructure is already solved:

• Your team already has clean data pipelines feeding a warehouse — you've invested in DBT or custom transformation scripts, and you just need sophisticated attribution layered on top.
• Your primary goal is retrospective measurement — understanding which historical touchpoints drove conversions — and you don't need real-time governance or pre-launch validation.
• You operate in a single-currency market with consistent campaign naming conventions — the transformation and governance Improvado provides would solve problems you don't have.
• Your analytics focus is purely marketing-channel performance — you're not trying to unify marketing data with sales pipeline, revenue, or customer support metrics.
• You have a dedicated data engineering team that can handle connector maintenance, API updates, and custom integration work when platforms deprecate endpoints.

What Customers Say About Improvado

Enterprise marketing teams choose Improvado when they need more than attribution — when the entire data infrastructure needs to be solved in one platform.

Case study

At ASUS, Key features of the solution include: Read full case study →

"Improvado helped us gain full control over our marketing data globally. Previously, we couldn't get reports from different locations on time and in the same format, so it took days to standardize them. Today, we can finally build any report we want in minutes due to the vast number of data connectors and rich granularity provided by Improvado."

Jeff Lee

ASUS

Case study

At Signal Theory, for most clients, the reporting process is now fully automated, taking 30 minutes to an hour at most. For clients with unique data sources requiring manual input, the system is flexible enough to accommodate specific needs without compromising overall efficiency. Read full case study →

“Reports that used to take hours now only take about 30 minutes. We're reporting for significantly more clients, even though it is only being handled by a single person. That's been huge for us.”

Shayna Tyler

Analyst, Signal Theory

Improvado is rated 4.6/5 on G2 across 197 reviews, with particularly strong scores in quality of support (9.4/10), ease of use, and time to value. Customers consistently highlight the platform's ability to eliminate manual reporting work, the responsiveness of the dedicated CSM model, and the breadth of pre-built connectors that handle complex sources like Google Ad Manager, The Trade Desk, and Salesforce without custom engineering.

Pricing Comparison

Rockerbox and Improvado use different pricing models — understanding what drives cost at each platform helps you forecast total cost of ownership accurately.

Rockerbox Pricing

Rockerbox starts at $2,000 per month for basic plans, with enterprise-level annual contracts typically in the high five figures. Pricing is custom-quoted based on data volume, number of channels tracked, and which features you need (MTA, MMM, incrementality testing). A free plan offers basic insights and Google Sheets reports, but the full platform requires a paid subscription.

What's not included in Rockerbox's sticker price: data transformation (you'll need DBT Cloud or custom warehouse scripts), data engineering time to maintain custom connectors when APIs change, and potentially a separate BI tool if you need visualizations beyond Rockerbox's native dashboards.

Improvado Pricing

Improvado offers tiered pricing (Growth, Advanced, Enterprise) that scales with data volume and number of destinations. The platform includes extraction, transformation, governance, and delivery — no separate DBT subscription required, no hidden engineering costs. Professional services and a dedicated CSM are included, not add-ons.

What drives cost at Improvado: the number of data sources you connect, the volume of data processed monthly, and how many destinations (warehouses, BI tools) you deliver to. The pricing model is designed to be predictable — you're not charged per API call or per user seat.

For a detailed breakdown of Improvado's pricing tiers and what's included at each level, visit the Improvado pricing page.

Total Cost of Ownership

Rockerbox's simpler pricing reflects its narrower scope — you're paying for measurement capabilities, not infrastructure. However, if you have data quality issues (inconsistent naming, multi-currency complexity, missing governance), you'll incur hidden costs: data engineering time to build transformation logic, DBT Cloud subscriptions, and potentially lost opportunity cost when bad data produces unreliable attribution models.

Improvado's pricing appears higher at first glance because it includes the entire stack. But when you factor in avoided costs — no separate ETL tool, no DBT subscription, no engineering hours maintaining custom connectors, no data quality firefighting — the total cost of ownership becomes favorable, particularly for organizations with 500+ data sources or complex transformation requirements.

Frequently Asked Questions

What is the main difference between Improvado and Rockerbox?

Rockerbox is a marketing attribution and measurement platform — it tells you which channels drove conversions through multi-touch attribution, marketing mix modeling, and incrementality testing. Improvado is a marketing data platform — it extracts data from 500+ sources, transforms it with marketing-specific logic, governs it with 250+ pre-built rules, and delivers it into your warehouse and BI tools. Rockerbox measures. Improvado builds the infrastructure that makes measurement possible.

Can I use both Improvado and Rockerbox together?

Yes, but it's redundant in most cases. If you use Improvado to extract, transform, and deliver marketing data into your warehouse, you already have the foundation needed for attribution — either through your BI tool or through simpler attribution models built on clean data. Adding Rockerbox on top would give you more sophisticated MTA and MMM capabilities, but at the cost of maintaining two separate platforms.

Does Improvado offer attribution modeling?

Improvado offers basic attribution capabilities through dashboards and can deliver data into BI tools where you build custom attribution models. It does not offer the advanced multi-touch attribution, marketing mix modeling, or incrementality testing that Rockerbox specializes in. Improvado's strength is ensuring the data feeding any attribution analysis is clean, unified, and governed — not the attribution logic itself.

How long does it take to migrate from Rockerbox to Improvado?

Migration timelines depend on the complexity of your data stack. For a typical mid-market setup with 20–50 data sources, expect 4–8 weeks from kickoff to full production. Improvado's professional services team handles the connector configuration, transformation logic, and validation — your team focuses on defining business rules and reviewing outputs. The dedicated CSM model accelerates onboarding compared to self-service platforms.

When does Rockerbox win over Improvado?

Rockerbox wins when your primary need is retrospective attribution depth and you already have clean data pipelines in place. If you've invested in DBT for transformation, your data warehouse is well-maintained, and you just need sophisticated measurement layered on top — Rockerbox's specialized focus on MTA, MMM, and incrementality testing is valuable. Improvado wins when the data infrastructure itself is the blocker — when inconsistent naming, multi-currency complexity, or lack of governance is preventing you from trusting any analysis.

What kind of support does each platform offer?

Rockerbox offers enterprise support during business hours with a 98% quality rating on G2. Support is ticket-based — you submit requests and get responses, but there's no dedicated account manager proactively monitoring your pipelines. Improvado includes a dedicated Customer Success Manager and professional services as part of the platform. Your CSM holds weekly meetings, monitors connector health, and escalates issues before they impact reporting. The support model is a partnership, not a help desk.

How do the connector libraries compare?

Rockerbox offers 100+ integrations focused on marketing and advertising platforms — sufficient if your analytics scope is purely channel performance. Improvado offers 500+ connectors across marketing, CRM, ERP, finance, and operations — necessary when you need to unify marketing data with sales pipeline, revenue, and customer support metrics. Improvado also provides custom connector builds in 2–4 weeks with an SLA, while Rockerbox's custom connector process is less formalized.

Does Rockerbox offer data governance capabilities?

No. Rockerbox does not include a data governance layer. It doesn't monitor campaign naming conventions, validate budgets before launch, or alert you to data quality issues in real time. Improvado includes Marketing Data Governance with 250+ pre-built rules, plain-English monitoring, and pre-launch validation — a capability Rockerbox doesn't compete on.