Thunderhead alternatives for marketing teams

Looking for the best alternatives to the Thunderhead? Here is the list of top 10 competitors of the Thunderhead in 2021 with a brief review of their pros, cons, and pricing.

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Website:
http://thunderhead.com
Year founded::
2001
Company size:
500 - 1,000

Improvado

Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.

https://improvado.io

Struggling to keep up with consumer demands? Thunderhead's customer engagement solutions help brands build more valuable relationships with their customers.

Use Cases

Pricing

Integrations

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
4.5
out of
5

Top 10 Alternatives to Thunderhead in 2021

Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.

Website:
https://improvado.io
Year founded::
2016
Company size:
50-200

Improvado

Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.

https://improvado.io

Improvado

Improvado is an enterprise-grade, no-code Revenue Data Platform that automates how marketing, sales, and revenue teams extract, transform and load data from source to destination.

The platform offers prebuilt connectors to over 300 data sources, making it convenient for users who want to efficiently aggregate and push data to data warehouses or to BI, visualization, or analytics tools. Improvado’s clients can also request custom connectors if they need to work with a data source not listed in the integration catalog. Furthermore, the platform offers a high level of granularity, allowing you to explore insights at any level. 

Improvado is known for its advanced data transformation engine, known as the Marketing Data Common Model (MCDM). This functionality automatically unifies disparate naming conventions that usually occur when pulling related data from different sources, removes errors and duplicates, and runs automated data mapping and transformation sequences using self-service or prebuilt templates. That way, you can get access to analysis-ready data in no time and start analyzing it in built-in dashboards.

Thanks to its compliance with HIPAA, SOC-2, and enterprise SLA, Improvado is compatible with businesses in privacy-sensitive industries, like health, insurance, and finance.

Automate omnichannel marketing reporting with Improvado

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Improvado Use Cases

Improvado is specifically designed for marketing, sales, and revenue teams. Thus, it is fully fitted with features that cater to the needs of these departments and requires zero technical skills. 

Marketing, sales, and revenue teams use Improvado to access insights on all revenue-generating efforts across their channels and customer touchpoints. This is powered by Improvado’s efficient marketing attribution modeling functionality that enables users to build custom data pipelines that automatically attribute conversions to the right channels.

As a no-code platform, Improvado is suitable for teams with zero coding skills and SQL knowledge. Improvado also provides professional services to customers who need help with building custom data dashboards, handling data migration, and providing team-wide training. As an add-on, Improvado provides data warehouse maintenance services, freeing up your company’s valuable time and resources.  

The platform has users from several industries, encompassing professionals in mid-market brands, large-scale enterprises, and agencies.

Improvado.io clients breakdown by industry and company size

Improvado Pricing

Unlike Stitch Data, Improvado doesn’t tie its users to a specific pricing plan. Improvado assesses your company’s unique needs when you request a quote and calculates a custom pricing plan best suited for your business.

Improvado’s flexible pricing means you get access to and pay only for the features and bandwidth you need.

Furthermore, Improvado offers a token, called DECS points, which make up 20% of a client’s billing plan. For instance, if you pay $10,000 annually, you’ll get DECS points worth $2,000. You can spend your points on APIs, flat file ingestion, report type development and modification, and other development needs.

Improvado Integrations

Improvado has a library of over 300 data sources across several categories, including advertising platforms, CRMs, payment gateways, eCommerce tools, and more. If you can’t find a specific data source in the integration library, you can always request a custom connector, and it will be built for you.

The platform also supports leading data warehouses like Google BigQuery, Amazon RedShift, Snowflake, and more.

Check out a full list of Improvado’s data sources and destinations. The solution also has a comprehensive data dictionary featuring all the metrics, properties, dimensions, and more, as supported by each data source. Take a look here.

Reviews

Tyler Haislip
Marketing Intelligence Manager at Bounteous
Read the case study

Its amazing how Improvado had the ability to get us the data we need. I highly recommend anyone looking to aggregate their data to use Improvado.

Alex C
CEO at PenPath

Its amazing how Improvado had the ability to get us the data we need. Simply put, we need to have a lot of flexibility in this industry. I highly recommend anyone looking to aggregate their data to use Improvado.

They really have been a major part of our success and the people there are great to work with.

Improvado provide a reliable foundation that are building our business on top of. The kind of partnership we have with them has truly paid off.

Read the case study

Improvado has the most expansive list of connections of any marketing ETL tool I've reviewed. This has saved us an incredible amount of time and money.

Brandon T.
Head of Product at PenPath

Improvado has the most expansive list of connections of any marketing ETL tool I've reviewed. In addition to what the tool already brings in, you can also work with their team to bring in additional or custom connections, as well as any specific dimensions and measures you might need.

Improvado is the most customizable marketing ETL you can use. I highly suggest this for companies/organizations that rely on both standard data sources/metrics as well as custom connections.

With Improvado, we are able to provide marketing analytics as a service at scale. We have reduced our need for in-house developers and can rely solely on Improvado to feed us our clients' data. This has saved us an incredible amount of time and money.

Read the case study

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Year founded:
1997
Company size:
1,000 - 5,000

TIBCO Software

http://tibco.com
Year founded
1997
Company size
1,000 - 5,000

TIBCO Software

TIBCO Software is the leading independent provider of infrastructure software creating event-enabled enterprises to use on-premise or as part of cloud computing environments.

Company rating
4.5
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Use Cases

Pricing

Integrations

Pros

Cons

Alternatives

Year founded:
2011
Company size:
50 - 200
No items found.
Year founded
2011
Company size
50 - 200

Lyftrondata

Your ultimate next-gen agile, data delivery platform with modern cloud data warehouse & lake. Create and manage all of your data workloads on one platform. Boost the productivity of your data professionals and shorten your time to value in order to deliver modern and integrated data solutions swiftly from anywhere in your organization. We build the best data models around various source API’s, to ensure you will get all of your data and can query the non relational source like API/Json/XML with ANSI Sql.

Company rating
4.0
out of
5
Easy to setup
out of
5
Quality of support
out of
5

Use Cases

Pricing

Integrations

Pros

Cons

Alternatives

Year founded:
2011
Company size:
10 - 50
Year founded
2011
Company size
10 - 50

Tresata

Develops a predictive analytics platform that helps its clients understand and monetize their customers' behavior.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Use Cases

Pricing

Integrations

Pros

Cons

Alternatives

AdStage is a closed-loop reporting and automation platform designed to help marketers measure campaign performance.

Year founded:
Company size:

Adstage

AdStage is a closed-loop reporting and automation platform designed to help marketers measure campaign performance.

https://www.adstage.io/
Year founded
Company size

Adstage

Adstage is an all-in-one cloud based automation and reporting tool that brings advertising data into a central platform and enables marketers to analyze, visualize, optimize, and report on marketing performance.
This means that marketers gain more control over their campaigns and they save the time that they spend on managing ads. It allows marketers to use both global and separate dashboards to assess the performance of their campaigns and it features many integrations with several other tools and platforms.

The platform aggregates all of your advertising data, gathering it into a single destination. The data can then be visualized, reported, and analyzed to help you optimize the performance of your ads. AdStage is a self-serve tool for marketers working with paid ads, providing complete management and analytics for ad campaigns across many platforms, such as Facebook, Twitter, and AdWords.

It integrates with:

  • Databases like SQL-databases.
  • Visualisation platforms like Google Data Studio.


Some of its features include:

  • Campaign management
  • Customizable reports
  • Performance metrics
  • Drag and drop editing
  • Automation
  • Scheduling
  • Alerts
Company rating
4.5
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5

Use Cases

Pricing

Pricing starts at $119.00 per month when billed annually for the Starter Plan and goes up to $639 per month for the Elite Plan. There’s also an Enterprise Plan available and businesses can inquire about pricing of this plan.

Integrations

Pros

  • Can organize similar campaigns with folders
  • Simple and clean dashboard
  • Helpful customer support

Cons

  • The manage section of the dashboard isn’t really user friendly
  • There’s no ability to create custom classifications.
  • Lacking several extra features that other platforms have
  • Non-intuitive in some areas of the platform
  • Platforms may need to be reconnected from time to time

Alternatives

Year founded:
2013
Company size:
10 - 50
Year founded
2013
Company size
10 - 50

Vantage

Vantage is the leading enterprise AI platform for ecommerce advertising. Trusted by 20,000+ retailers and brands - request a demo to learn more today!

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Use Cases

Pricing

Integrations

Pros

Cons

Alternatives

Year founded:
2009
Company size:
10 - 50
Year founded
2009
Company size
10 - 50

velocidi

Grow your brand with the Velocidi CDP for fashion. Drive sales and boost your e-commerce with smart audiences to your favorite digital marketing channels.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Use Cases

Pricing

Integrations

Pros

Cons

Alternatives

Year founded:
2005
Company size:
Year founded
2005
Company size

Vertica

Vertica provides a best-in-class, unified analytics platform that will forever be independent from underlying infrastructure.

Company rating
4.0
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5

Use Cases

Pricing

Integrations

Pros

Cons

Alternatives

Year founded:
1999
Company size:
500 - 1,000
Year founded
1999
Company size
500 - 1,000

Viant

The Viant Advertising Cloud is a people-based platform that infuses accuracy, transparency, accountability, and control into your advertising execution.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
4.5
out of
5

Use Cases

Pricing

Integrations

Pros

Cons

Alternatives

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