MarketSmith alternatives for marketing teams

Looking for the top competitors of the MarketSmith? We collected a list of alternatives to help you make the right decision in optimizing your marketing data flow efficiently.

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Website:
Year founded::
1983
Company size:
200 - 500

Perform stock investment research with our IBD research tools to help investment strategies. We provide the resources to help make informed decisions.

Use Cases

Pricing

Integrations

Company rating
4.0
out of
5
Easy to setup
4.5
out of
5
Quality of support
4.0
out of
5

Top 10 Alternatives to MarketSmith in 2021

Improvado is a tool built by marketers, for marketers to get all their data into one place, in real-time, with automated dashboards and reports.

Website:
https://improvado.io
Year founded::
2016
Company size:
50-200

Improvado

Improvado is an enterprise-grade, no-code Revenue Data Platform that automates how marketing, sales, and revenue teams extract, transform and load data from source to destination.

The platform offers prebuilt connectors to over 500 data sources, making it convenient for users who want to efficiently aggregate and push data to data warehouses or to BI, visualization, or analytics tools. Improvado’s clients can also request custom connectors if they need to work with a data source not listed in the integration catalog. Furthermore, the platform offers a high level of granularity, allowing you to explore insights at any level. 

Improvado is known for its advanced data transformation engine, known as the Marketing Data Common Model (MCDM). This functionality automatically unifies disparate naming conventions that usually occur when pulling related data from different sources, removes errors and duplicates, and runs automated data mapping and transformation sequences using self-service or prebuilt templates. That way, you can get access to analysis-ready data in no time and start analyzing it in built-in dashboards.

Thanks to its compliance with HIPAA, SOC-2, and enterprise SLA, Improvado is compatible with businesses in privacy-sensitive industries, like health, insurance, and finance.

Automate omnichannel marketing reporting with Improvado

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Improvado Use Cases

Improvado is specifically designed for marketing, sales, and revenue teams. Thus, it is fully fitted with features that cater to the needs of these departments and requires zero technical skills. 

Marketing, sales, and revenue teams use Improvado to access insights on all revenue-generating efforts across their channels and customer touchpoints. This is powered by Improvado’s efficient marketing attribution modeling functionality that enables users to build custom data pipelines that automatically attribute conversions to the right channels.

As a no-code platform, Improvado is suitable for teams with zero coding skills and SQL knowledge. Improvado also provides professional services to customers who need help with building custom data dashboards, handling data migration, and providing team-wide training. As an add-on, Improvado provides data warehouse maintenance services, freeing up your company’s valuable time and resources.  

The platform has users from several industries, encompassing professionals in mid-market brands, large-scale enterprises, and agencies.

Improvado.io clients breakdown by industry and company size

Improvado Pricing

Improvado doesn’t tie its users to a specific contract value. Improvado assesses your company’s unique needs when you request a quote and calculates a custom pricing plan best suited for your business.

Improvado’s flexible pricing means you get access to and pay only for the features and bandwidth you need.

Furthermore, Improvado offers a token, called DECS points, which you can spend on APIs, flat file ingestion, report type development and modification, and other development needs.

Improvado Integrations

Improvado has a library of over 500 data sources across several categories, including advertising platforms, CRMs, payment gateways, eCommerce tools, and more. If you can’t find a specific data source in the integration library, you can always request a custom connector, and it will be built for you.

The platform also supports leading data warehouses like Google BigQuery, Amazon RedShift, Snowflake, and more.

Check out a full list of Improvado’s data sources and destinations. The solution also has a comprehensive data dictionary featuring all the metrics, properties, dimensions, and more, as supported by each data source. Take a look here.

Reviews

Tyler Haislip
Marketing Intelligence Manager at Bounteous
Read the case study

Adam Orris
Director of Analytics at Xenopsi
Read the case study

Its amazing how Improvado had the ability to get us the data we need. I highly recommend anyone looking to aggregate their data to use Improvado.

Alex C
CEO at PenPath

Its amazing how Improvado had the ability to get us the data we need. Simply put, we need to have a lot of flexibility in this industry. I highly recommend anyone looking to aggregate their data to use Improvado.

They really have been a major part of our success and the people there are great to work with.

Improvado provide a reliable foundation that are building our business on top of. The kind of partnership we have with them has truly paid off.

Read the case study

Get a tour around the product from the Improvado team

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Website:
Year founded:
2012
Company size:
10 - 50

Mass Analytics

Year founded
2012
Company size
10 - 50

Mass Analytics

MASS Analytics is a vendor of Marketing Tools dedicated to Marketing Mix Modeling known under the name of MMM Software. Learn more

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Use Cases

Pricing

Integrations

Pros

Cons

Alternatives

Website:
Year founded:
Company size:
1 - 10

Mediatool

Year founded
Company size
1 - 10

Mediatool

Media planning and management software for marketing professionals. With Mediatool, you get a comprehensive overview of all your marketing activities.

Company rating
3.5
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Use Cases

Pricing

Integrations

Pros

Cons

Alternatives

Website:
Year founded:
2015
Company size:
1 - 10

Meshh Limited

Year founded
2015
Company size
1 - 10

Meshh Limited

(+) Spatial Intelligence - understand how visitors move around and interact with your space. Meshh analytics sensors measure footfall, engagement, dwell, frequency and flow.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Use Cases

Pricing

Integrations

Pros

Cons

Alternatives

Website:
Year founded:
2016
Company size:

Newlytics

Year founded
2016
Company size

Newlytics

Newlytics allows you to understand your marketing ROI in seconds. Track your SEO, email, social media and advertising campaigns and discover how to improve your conversions.

Company rating
4.0
out of
5
Easy to setup
3.5
out of
5
Quality of support
3.5
out of
5

Use Cases

Pricing

Integrations

Pros

Cons

Alternatives

Website:
Year founded:
2008
Company size:
10 - 50

OptiMine Software

Year founded
2008
Company size
10 - 50

OptiMine Software

Marketing Attribution, Marketing Mix Modeling, Marketing Budget Optimization

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Use Cases

Pricing

Integrations

Pros

Cons

Alternatives

Website:
Year founded:
2013
Company size:
10 - 50

PeoplePattern

Year founded
2013
Company size
10 - 50

PeoplePattern

We use data science, to extract marketing insights from the unbiased opinions and data generated by social media users, to produce audience intelligence.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Use Cases

Pricing

Integrations

Pros

Cons

Alternatives

Website:
Year founded:
2017
Company size:
1 - 10

Prodlytic

Year founded
2017
Company size
1 - 10

Prodlytic

Specialized analytics for product people - automatically record every user interaction with a single snippet of code.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Use Cases

Pricing

Integrations

Pros

Cons

Alternatives

Website:
Year founded:
2015
Company size:
10 - 50

Proof

Year founded
2015
Company size
10 - 50

Proof

What’s generating the most ROI? How long before investments pay off? Why invest more in one activity over another? Get your answers with Proof Analytics Platform and start optimize your go-to-market mix today.

Company rating
4.0
out of
5
Easy to setup
4.0
out of
5
Quality of support
3.5
out of
5

Use Cases

Pricing

Integrations

Pros

Cons

Alternatives

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