Connect Recurly to Looker to Eliminate Human Error

Accelerate marketing data ops: reduce time to insights with Improvado.

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What is Recurly?

Recurly is a powerful subscription management platform designed for large enterprises, offering a comprehensive suite of billing, invoicing, and reporting tools. It enables companies to streamline their recurring revenue operations, optimize customer retention, and gain valuable insights into their subscription business. With Recurly, enterprises can effectively manage complex billing scenarios, automate revenue recognition, and efficiently handle global tax compliance. This robust platform helps companies unlock the full potential of their subscription business models.

What is Looker?

Looker is a modern data analytics and business intelligence (BI) platform that empowers large enterprises to explore, analyze, and visualize their data. With Looker, organizations can make data-driven decisions, unlock insights, and drive growth. Its scalable architecture and intuitive interface cater to the needs of data analysts, developers, and business users alike. Looker's robust data modeling capabilities allow users to create custom metrics, dimensions, and visualizations to uncover valuable insights. By integrating Looker into their operations, enterprises can transform raw data into actionable intelligence, optimize business performance, and stay ahead of the competition.

Connecting Recurly to Looker

Connecting Recurly to Looker can be achieved through several methods, including:

  • Using Recurly's API to extract data and load it into a data warehouse before connecting the data warehouse to Looker.
  • Utilizing a third-party tool to establish a connection between Recurly and Looker directly.
  • Employing a custom-built ETL (Extract, Transform, Load) process to extract data from Recurly, transform and normalize it, and then load it into Looker.
  • Implementing a data connector for Looker Recurly, such as Improvado, to simplify the data extraction and loading process while ensuring data quality and consistency.

Using Improvado instead of other methods streamlines the process of connecting Recurly to Looker and offers additional benefits in scalability, data quality, and ease of use.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Recurly to Looker with Improvado

Improvado is the ideal solution for connecting Recurly to Looker due to its advanced marketing analytics capabilities and comprehensive data pipeline, covering extraction, transformation, normalization, and visualization. With Improvado, you can automate the process of importing data from Recurly to Looker, ensuring accurate and consistent data. Additionally, Improvado offers a rich data dictionary of metrics and dimensions that can be automatically extracted from Recurly, making it easy to create custom dashboards and visualizations in Looker.

By choosing Improvado as your data connector for Looker Recurly, you'll also benefit from its scalability, customization options, and exceptional customer support. Whether you need assistance with setting up the connection, troubleshooting issues, or optimizing your data pipeline, Improvado's team of experts is always available to help you succeed.

Summary of connection Recurly to Looker

In summary, connecting Recurly and Looker offers valuable insights and data-driven decision-making capabilities for large enterprises. By utilizing Improvado's advanced marketing analytics platform, businesses can easily import data from Recurly to Looker and create custom visualizations to uncover new opportunities. With Improvado, you'll benefit from scalability, customization, high-quality customer support, and the ability to process large volumes of data. Centralize your marketing and sales data and make the most of your Recurly and Looker integration by booking a call with an Improvado expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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