Data sources
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Quantcast

Connect Quantcast Data — Audience Intelligence Automated

Quantcast's programmatic and audience measurement data syncs to your analytics destination. Build comprehensive audience insights in Tableau or your preferred BI platform.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect Quantcast to your data warehouse

Improvado connects to Quantcast's API to extract programmatic advertising performance and audience measurement data. The platform automatically pulls campaign metrics, audience insights, reach data, and conversion tracking from both Quantcast Advertise and Quantcast Measure. Data refreshes run on customizable schedules to keep your audience analytics and programmatic performance current. Setup requires API credentials and takes minutes to complete.

Quantcast Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
Quantcast + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Unified audience and programmatic analytics

Improvado transforms Quantcast data using the Marketing Common Data Model (MCDM) to standardize metrics across advertising and analytics platforms. Audience segments, campaign performance, and measurement data align with Google Analytics, Adobe Analytics, and other platforms. This normalization enables comprehensive audience analysis and programmatic performance comparison. Combine Quantcast's real-time audience insights with campaign data from multiple advertising channels in unified dashboards.

Use Cases

What users ask their Quantcast integration

Cross-channel
Compare Quantcast programmatic campaigns with Google DV360 and Amazon DSP performance
8 hrs → 22 min
Budget optimization
Optimize audience targeting using Quantcast measurement data across all advertising channels
Manual → auto
Executive reporting
Generate executive reports combining Quantcast audience insights with campaign performance
5 hrs → 18 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What Quantcast metrics does Improvado extract?
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Improvado extracts campaign impressions, clicks, conversions, and spend from Quantcast Advertise, plus audience demographics, reach, and engagement metrics from Quantcast Measure. The platform also captures real-time audience insights, lookalike audience performance, and cross-device measurement data. Custom audience segments and attribution metrics are included.
How often does Quantcast data refresh in Improvado?
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Data refreshes can be scheduled hourly, daily, or at custom intervals based on your analytics needs. Most clients use daily refreshes for campaign data and real-time pulls for audience measurement. Quantcast's real-time audience data can be extracted more frequently for dynamic targeting optimization.
Can I combine Quantcast with other audience measurement platforms?
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Yes, Improvado's MCDM standardizes Quantcast audience data with Google Analytics, Adobe Analytics, Nielsen, and other measurement platforms. This enables unified audience analysis and cross-platform performance comparison. Campaign data also integrates with other programmatic platforms for comprehensive reporting.
Which destinations support Quantcast data from Improvado?
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Quantcast data loads into BigQuery, Snowflake, Redshift, Azure Synapse, and other major data warehouses. BI tools like Tableau, Power BI, and Looker receive data directly for audience analytics and programmatic dashboards. Custom API destinations are available for specialized analytics tools.
Does Improvado handle both Quantcast Advertise and Measure?
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Yes, Improvado extracts data from both Quantcast Advertise (programmatic campaigns) and Quantcast Measure (audience analytics). The platform combines advertising performance with audience measurement data for comprehensive analysis. Both data sources use the same integration setup and refresh schedules.
How long does Quantcast integration setup take?
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Initial setup takes 20-30 minutes and requires API credentials for your Quantcast account. Improvado's team assists with configuration and custom audience segment mapping during onboarding. Data typically begins flowing within a few hours of connection approval.