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Extract lead scoring, email automation metrics, and prospect journey data from Marketing Cloud Account Engagement. Connect to Power BI for sales-marketing alignment.
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Improvado connects to Marketing Cloud Account Engagement (Pardot) API to extract lead data, email performance metrics, and campaign attribution. The integration pulls prospect scores, form submissions, email opens, clicks, and conversion tracking automatically. Data syncs every hour to maintain real-time visibility into your marketing funnel. No complex API setup or manual data exports needed.
Improvado's MCDM normalizes Pardot data with Salesforce, HubSpot, Marketo, and 500+ other platforms for complete funnel visibility. Standard field mapping connects lead scoring with sales outcomes and advertising touchpoints. Analyze how email nurture sequences influence deal velocity and revenue. Build comprehensive attribution models that track prospects from first touch through closed deals.
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Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.
Connect multiple data sources and analyze them as if they were a single database.
Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.
You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse
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Auditing procedure that ensures secure management of data.
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Complies with Health Insurance Portability
and Accountability Act (HIPAA)
General Data Protection Regulation (GDPR) Certified
Complies with California Consumer Privacy Act (CCPA)
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.
If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.
Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.
Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms
They are willing to go the extra mile to attend to your query and help to the best they can.
Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.
They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms
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