Connect Mailchimp to GoodData for Insightful Visualizations

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What is Mailchimp?

Mailchimp is a powerful marketing automation platform that helps large enterprises grow their business by creating targeted email campaigns and managing subscriber lists. With features like segmentation, personalization, and analytics, companies can efficiently engage their audience and drive revenue growth. Mailchimp also offers advanced integrations with other platforms, making it a valuable tool for streamlining marketing efforts and tapping into valuable insights.

What is GoodData?

GoodData is a leading business intelligence and analytics platform that allows enterprises to better understand their data and make informed decisions. With its powerful data visualization and reporting capabilities, GoodData helps businesses transform raw data into actionable insights. By connecting various data sources, including marketing platforms like Mailchimp, companies can centralize their data management, create custom visualizations, and drive data-driven decision-making across their organization.

Connecting Mailchimp to GoodData

There are several ways to connect Mailchimp to GoodData:

  • Use Mailchimp's API to extract data and import it into GoodData. This method requires some technical knowledge and can be time-consuming to set up and maintain.
  • Export data from Mailchimp as a CSV file and manually import it into GoodData. However, this process can be labor-intensive and prone to errors, especially with large data sets.
  • Use a third-party data connector for GoodData Mailchimp integration. Some connectors may require additional setup and configuration, and may not offer full compatibility with both platforms.
  • Consider using Improvado as an alternative to the methods mentioned above. This advanced marketing analytics platform can seamlessly connect Mailchimp data to GoodData, handling extraction, transformation, normalization, and visualization. Learn more about Improvado's data extraction capabilities.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Mailchimp to GoodData with Improvado

Improvado is the best solution to connect Mailchimp to GoodData for several reasons:

  • It offers a complete data pipeline, handling data extraction, transformation, normalization, and visualization, making it an efficient and straightforward solution.
  • Improvado's platform is designed for large enterprises, ensuring it can handle the needs of organizations with over 2,500 headcount and over $1B in annual revenue.
  • With Improvado, you can access a comprehensive list of metrics and dimensions that can be automatically extracted from Mailchimp and visualized in GoodData.
  • Improvado provides high-quality customer support, ensuring you have the assistance you need to successfully connect Mailchimp to GoodData and derive valuable insights from your data.

Summary of connection Mailchimp to GoodData

In summary, connecting Mailchimp and GoodData allows large enterprises to centralize their marketing and sales data, streamline data management, and make data-driven decisions. Improvado is the ideal solution to achieve this integration, offering scalability, customization, high-quality customer support, and the ability to process large volumes of data. By utilizing Improvado's advanced marketing analytics platform, companies can quickly and easily connect Mailchimp to GoodData and unlock valuable insights to drive their business forward.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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