Connect LinkedIn Ads to Looker Without SQL

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What is LinkedIn Ads?

LinkedIn Ads is a powerful advertising platform designed for large enterprises to reach their target audience through LinkedIn's vast professional network. By leveraging LinkedIn Ads, companies can create highly targeted campaigns, drive brand awareness, and generate leads. Enterprise companies benefit from using LinkedIn Ads by accessing a highly engaged audience, sophisticated targeting options, and comprehensive analytics for evaluating campaign performance.

What is Looker?

Looker is a modern, user-friendly business intelligence (BI) and data visualization platform that empowers enterprises to make data-driven decisions. With Looker's robust capabilities, companies can explore, analyze, and share real-time insights across the organization. Enterprise companies benefit from using Looker through its scalable architecture, customizable dashboards, and seamless integration with various data sources, making it easy for businesses to centralize their data and gain actionable insights.

Connecting LinkedIn Ads to Looker

Connecting LinkedIn Ads to Looker can be achieved through several methods:

  • Manually export data from LinkedIn Ads and import it into Looker using CSV files. This method can be time-consuming and requires regular updates to ensure data freshness.
  • Use a third-party data connector for Looker to extract and load data from LinkedIn Ads to Looker. This method automates the process, allowing for real-time updates and reducing manual efforts.
  • Develop a custom solution using LinkedIn Ads API and Looker API to integrate both platforms. This method requires technical expertise and maintenance as APIs are updated.
  • Use Improvado, an advanced marketing analytics platform that simplifies the entire data pipeline from data extraction to visualization. Improvado offers seamless integration with LinkedIn Ads and Looker, ensuring efficient and accurate data transfers.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting LinkedIn Ads to Looker with Improvado

Improvado is the best solution for connecting LinkedIn Ads to Looker for several reasons. First, Improvado automates the entire data pipeline, reducing manual efforts and ensuring data accuracy. Second, Improvado provides a comprehensive list of metrics and dimensions that can be automatically extracted from LinkedIn Ads, allowing for in-depth data analysis. Third, Improvado offers customizable data transformations to adapt to specific business needs. Lastly, Improvado's scalable architecture can process large volumes of data, making it an ideal solution for enterprise companies with extensive marketing data.

Summary of connection LinkedIn Ads to Looker

In summary, connecting LinkedIn Ads and Looker allows enterprises to unlock the full potential of their marketing data by centralizing and visualizing it in a user-friendly platform. Improvado is the best solution for this integration due to its scalability, customization, high quality of customer support, ability to process large volumes of data, and ability to centralize marketing and sales data. To find out more about how Improvado can help your business, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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