Connect Insightly to Looker to Streamline Marketing Analytics

Improvado: your copilot for all marketing data ops.

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What is Insightly?

Insightly is a powerful customer relationship management (CRM) and project management platform designed for enterprise companies. It helps organizations streamline their sales, marketing, and customer support efforts by providing a centralized location for tracking leads, managing contacts, and monitoring project progress. With its robust features and integrations, Insightly enables businesses to create more efficient workflows, improve collaboration, and drive better decision-making.

What is Looker?

Looker is a cutting-edge business intelligence (BI) and data analytics platform that allows enterprise companies to visualize, analyze, and share their data. It offers a multitude of data connectors, customizable dashboards, and advanced reporting capabilities, enabling organizations to gain valuable insights and make data-driven decisions. By leveraging Looker's powerful features, businesses can improve their operational efficiency, uncover hidden opportunities, and stay ahead of the competition.

Connecting Insightly to Looker

Connecting Insightly to Looker can be achieved in several ways, including:

  • Using a pre-built Looker connector for Insightly, which simplifies the process and reduces the need for manual data handling.
  • Developing a custom data connector for Looker Insightly by utilizing Looker's extensive API documentation to build the necessary integration.
  • Exporting data from Insightly and importing it into Looker using a third-party ETL (Extract, Transform, Load) tool. This method can require more time and technical expertise, as it involves extracting data from Insightly, transforming it into a compatible format, and then loading it into Looker.
  • Utilizing Improvado's advanced marketing analytics platform to seamlessly connect Insightly to Looker. Improvado offers a complete data pipeline solution, handling everything from data extraction and load to data transformation and normalization, making it an efficient and reliable option for integrating these two powerful platforms.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Insightly to Looker with Improvado

Improvado stands out as the best solution for connecting Insightly to Looker due to several key advantages:

  • Scalability - Improvado is built to handle large volumes of data, making it ideal for enterprise organizations with extensive data requirements.
  • Customization - Unlike pre-built connectors, Improvado allows for more flexibility in terms of selecting specific metrics and dimensions to extract from Insightly and display in Looker. This ensures that businesses can access the data they need, in the format they prefer.
  • Centralization - With Improvado, organizations can centralize all their marketing and sales data within Looker, streamlining the analytics process and improving overall efficiency.
  • Customer Support - Improvado offers top-notch customer support, ensuring that any issues encountered during the integration process are quickly resolved.

Summary of connection Insightly to Looker

In summary, connecting Insightly and Looker is a valuable step for enterprise organizations looking to maximize the potential of their marketing and sales data. With Improvado's advanced marketing analytics platform, businesses can efficiently integrate Insightly to Looker, enabling them to visualize and analyze their data in a centralized location. The benefits of using Improvado include scalability, customization, high-quality customer support, and the ability to process large volumes of data. To learn more about how Improvado can help your organization achieve its data integration goals, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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